Microsoft Emerging Business Team’s Chris Griffin Discusses Enterprise-Focused Startups

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We asked some questions of Christopher Griffin, who has been a part of the Strategic & Emerging Business Team at Microsoft, and works with high-potential startups, the venture investment community, and Microsoft product groups in Redmond.

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Interview with Socialware Founders

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I had a chance to sit down with the founders of Socialware for an interview. I edited our talk down to under 5 minutes. Socialware is an alliance partner of ours, and is creating a new category of software named "Social Middleware." We discuss what need they fill in the market, as well as the business cases for enabling and managing the public social media networks in the enterprise.

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A conversation with Gary Vaynerchuk

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Customer Participation insights: a conversation with Gary Vaynerchuk. Proof of how participating in one’s customer ecosystem leads to business success.

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Designing for Adoption

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James Dellow and Anne Bartlett-Bragg from Headshift in Australia recently delivered a webinar on Designing for Adption, and it's now up on Atlassian.tv and included below. The slides themselves are also available on SlideShare.

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Naked Transparency and Public Metafilters

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The internet can provide incredible tools for transparency; easy access to large volumes of information, wide distribution to anybody with an internet connection or a library card, and indexing mechanisms to make search easier. We expand upon Lawrence Lessig's writings "Against Transparency."

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We Work In Public

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The Dachis Group Collaboratory launched two weeks ago and we have been actively sharing our thoughts on social business design, while allowing the world to view a window on our work. Recently, the documentary "We Live In Public" has been in screenings around the U.S., chronicling the activities of Josh Harris a decade ago and foreshadowing many characteristics of today's "social" mania. We have only partially opened the window on our work world, but the view it provides has caused us to reflect on what we do. As all of us are participating in the live, unedited feed, some of our worldwide team have some distinct thoughts to share and I hope to hear your thoughts in the comments.

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From Social Tools to Social Business Design

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There has been a lot of debate about the terminology surrounding social computing, social software, Enterprise 2.0 and Social business design, as Peter Kim talked about here recently. For me, the key issue is whether or not you believe software alone is sufficient to engineer fundamental business change. In some cases, perhaps it can; but

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Enterprise 2.0, Social Media Marketing, and Social Business Design

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How do you refer to "this space"? If you're from a marketing or communications background, you likely refer to "Social Media Marketing." If you're from an IT background, you likely refer to "Enterprise 2.0." There's nothing wrong with these terms, but it's time for us to straighten out terminology, especially when it comes to Social Business Design.

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Social Should Imply Specificity

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There’s an inherent problem with the word social. Not “social media” or “social business.” Just social. The problem is, it doesn’t incorporate any sense of specificity to it. People are left to think that all things social are massive connectivity festivals. Really, being social is about connecting with sensible, specific others, typically, for specific reasons.

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Social Business Design

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Social Business Design is the intentional creation of dynamic and socially calibrated systems, process, and culture. It uses a framework of four mutually exclusive, collectively exhaustive archetypes: ecosystem, hivemind, dynamic signal, and metafilter.

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