Comments on: From Social Tools to Social Business Design http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/ Social Business, Brand Engagement, Powerful Insights Thu, 09 Feb 2012 19:09:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Social Media Marknadsföring http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-56 Social Media Marknadsföring Mon, 30 Nov 2009 10:30:31 +0000 http://www.dachisgroup.com/?p=13376#comment-56 Excellent post on social business! Keep up the good posting. Best, Magnus Excellent post on social business!

Keep up the good posting.

Best,
Magnus

]]> By: Social media ROI: video overview « Timi will share… http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-55 Social media ROI: video overview « Timi will share… Tue, 17 Nov 2009 06:57:00 +0000 http://www.dachisgroup.com/?p=13376#comment-55 [...] At the heart of genuinely sucessful and sustainable social media campaigns are companies that employ relevant social media strategy, with some even going as far as adopting their business to social business design principles. [...] [...] At the heart of genuinely sucessful and sustainable social media campaigns are companies that employ relevant social media strategy, with some even going as far as adopting their business to social business design principles. [...]

]]> By: Lee Bryant http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-54 Lee Bryant Sun, 25 Oct 2009 17:27:11 +0000 http://www.dachisgroup.com/?p=13376#comment-54 Hi James - yes, I think that is a big part of it. Glad you like the concept so far :) Hi James – yes, I think that is a big part of it. Glad you like the concept so far :)

]]> By: James Ray http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-53 James Ray Fri, 23 Oct 2009 19:34:32 +0000 http://www.dachisgroup.com/?p=13376#comment-53 Ultimately, isn't the desired outcome to improve an organization's ability to *sense* and *respond* to the surrounding environment? Customers, Competitors, Society, and Technology are among the dimensions of the environment that must be monitored to ensure the organization evolves to meet ever-changing conditions. I love the concept of Social Business Design as an integrated methodology to achieve this desired outcome. Rock on! Ultimately, isn’t the desired outcome to improve an organization’s ability to *sense* and *respond* to the surrounding environment?

Customers, Competitors, Society, and Technology are among the dimensions of the environment that must be monitored to ensure the organization evolves to meet ever-changing conditions.

I love the concept of Social Business Design as an integrated methodology to achieve this desired outcome.

Rock on!

]]> By: Twitternytta (vecka 43) | The Brand-Man http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-52 Twitternytta (vecka 43) | The Brand-Man Fri, 23 Oct 2009 10:33:22 +0000 http://www.dachisgroup.com/?p=13376#comment-52 [...] Från @aldemark Intressant om steget från sociala medier till sociala företag: Great post by @leebryant on the transition from social tools to social business design. http://bit.ly/sscxZ [...] [...] Från @aldemark Intressant om steget från sociala medier till sociala företag: Great post by @leebryant on the transition from social tools to social business design. http://bit.ly/sscxZ [...]

]]> By: Lee Bryant http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-51 Lee Bryant Tue, 20 Oct 2009 17:45:51 +0000 http://www.dachisgroup.com/?p=13376#comment-51 Very good point Marigo. In many respects we are rediscovering three decades of sociology and social research, and much of this will inform social business design and related fields. What I find most exciting is the idea of scale applied to these insights and the idea that we can now actually realise some of this thinking through computer-mediated communication and interaction. I mentioned some technologies simply to add a practical focus for the archetypes and to demonstrate that they are not just theoretical constructs. Very good point Marigo. In many respects we are rediscovering three decades of sociology and social research, and much of this will inform social business design and related fields. What I find most exciting is the idea of scale applied to these insights and the idea that we can now actually realise some of this thinking through computer-mediated communication and interaction. I mentioned some technologies simply to add a practical focus for the archetypes and to demonstrate that they are not just theoretical constructs.

]]> By: Luke Harvey-Palmer http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-50 Luke Harvey-Palmer Sun, 18 Oct 2009 09:52:43 +0000 http://www.dachisgroup.com/?p=13376#comment-50 Lee, this is a great post, and I think with your explanation of the 4 archetypes as 'helping you to understand where to start' is something that resonates with me. I can remember reading a post somewhere earlier that said 'you have to be a social business before you can use social media'. I think we all know this is true, and I think the opportunity for Dachis is to start to continue with the momentum and 'humanise the enterprise' I also took notice of your sentence "still at the early stages of what feels like a major sea change in the relationship between people, technology and organisations" - I think this is key - there is a change, and the great organisations and great leaders want to understand, and potentially take advantage of this shift...should be a fun ride! Lee, this is a great post, and I think with your explanation of the 4 archetypes as ‘helping you to understand where to start’ is something that resonates with me.

I can remember reading a post somewhere earlier that said ‘you have to be a social business before you can use social media’. I think we all know this is true, and I think the opportunity for Dachis is to start to continue with the momentum and ‘humanise the enterprise’

I also took notice of your sentence “still at the early stages of what feels like a major sea change in the relationship between people, technology and organisations” – I think this is key – there is a change, and the great organisations and great leaders want to understand, and potentially take advantage of this shift…should be a fun ride!

]]> By: Marigo Raftopoulos http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-49 Marigo Raftopoulos Sun, 18 Oct 2009 05:25:58 +0000 http://www.dachisgroup.com/?p=13376#comment-49 Social business design is showing so much promise, it would be a shame to allow it to be hijacked by a technology perspective. For example in your discussion on the 'four archetypes' the interventions or tools you mention are technological, and no mention was made of potential socio-cultural interventions that can work in parallel. There are two decades of research on social, organisational and workplace design for innovation and agility in times of turbulent change that can be utilised to make the social business design concept stronger. The subtext of the material so far suggests an emerging maturity in the application social tools and enterprise software, however it is still a long way off being convergence with social systems, which is what is needed to make the significant changes that are needed for organisations to be future-ready. But like you said, we are at the beginning of this fascinating journey! Social business design is showing so much promise, it would be a shame to allow it to be hijacked by a technology perspective. For example in your discussion on the ‘four archetypes’ the interventions or tools you mention are technological, and no mention was made of potential socio-cultural interventions that can work in parallel.

There are two decades of research on social, organisational and workplace design for innovation and agility in times of turbulent change that can be utilised to make the social business design concept stronger. The subtext of the material so far suggests an emerging maturity in the application social tools and enterprise software, however it is still a long way off being convergence with social systems, which is what is needed to make the significant changes that are needed for organisations to be future-ready.

But like you said, we are at the beginning of this fascinating journey!

]]> By: Simplycit – Innovación:: Comunicación Digital Destacados Estrategia :: Integrar los procesos de Negocios y los Medios Sociales. http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-48 Simplycit – Innovación:: Comunicación Digital Destacados Estrategia :: Integrar los procesos de Negocios y los Medios Sociales. Sat, 17 Oct 2009 18:39:35 +0000 http://www.dachisgroup.com/?p=13376#comment-48 [...] Social Business Design o Diseño de Negocios Sociales utiliza un marco de cuatro mutuamente excluyentes modelos de Medios [...] [...] Social Business Design o Diseño de Negocios Sociales utiliza un marco de cuatro mutuamente excluyentes modelos de Medios [...]

]]> By: השיטוטים של השבוע: 11 לאוקטובר – 17 לאוקטובר 2009 : ארבעה כיווני מידע http://www.dachisgroup.com/2009/10/the-archetypes-of-social-business-design/#comment-47 השיטוטים של השבוע: 11 לאוקטובר – 17 לאוקטובר 2009 : ארבעה כיווני מידע Sat, 17 Oct 2009 16:52:49 +0000 http://www.dachisgroup.com/?p=13376#comment-47 [...] תוכנה חברתית לא הופכת ארגון ל- Enterprise 2.0: לשם כך יש צורך גם בשינוי תרבות ותכנון מחדש של התהליכים: From Social Tools to Social Business Design [...] [...] תוכנה חברתית לא הופכת ארגון ל- Enterprise 2.0: לשם כך יש צורך גם בשינוי תרבות ותכנון מחדש של התהליכים: From Social Tools to Social Business Design [...]

]]>