Funny how the brain stores images in context, then rehashes them in that same context later.

Mine is from October: http://thebrandbuilder.wordpress.com/2009/10/13/best-practices-for-social-media-the-basics-of-program-planning/

By the way, we’re definitely on the same page about this.

- We have just started a LinkedIn Group for B2B Sales and Marketing and Twitter. You might enjoy. We find Twitter exceptional for B2B in this hyper-competitive environment. However, our entreprise clients are :A. rushing to catch up, B. Way understaffed/skilled to handle – so they outsource to us.

We tell them: “You can’t stop the waves but you CAN learn to surf them.”

- Trying to “swat” at somed will be like doing the same to a growing swarm of gnats! It is definitely here to stay, mainly because it fits the ways our brains work so well.

Cheers

I LOVE that you wrote

“culture of improvisation”

And yet, Google as big as it’s getting needs to be careful not to fall into the same traps. You make a lot of great points here. Another example I used was the media industry (which I worked on in the late 90s—The Chicago Tribune). How is it that they didn’t see Craigslist poised to eat their lunch by offering free, national classifieds?

What if, in a network economy the media companies themselves networked, joined forced and provided a better Craigslist with some type of monitization model in place.

Hindsight is indeed 20/20. But there must be opportunities in “social media” that begin to address business issues even if they are incremental.

I believe the biggest difference between Industrial Age organizations and those designed to operate in the Networked World, is the ability to improvise. Industrial Age organizations script their narratives, and then try to inflict their scripts on the marketplace. Organizations designed for the Networked World improvise their narratives which lets them operate in tune and tempo with their audiences.

The approach Microsoft and NewsCorp are discussing with the contemplated Bing search terms opt-out is a perfect example of two companies trying to script their narratives.

Google, meanwhile, with its culture of improvisation, does not worry so much about where the narrative is going as much as they do about how to keep it engaging for their audience.

And that’s the difference.