Comments on: Brand Engagement Requires Solid Execution http://www.dachisgroup.com/2009/12/bose/ Social Business, Brand Engagement, Powerful Insights Thu, 09 Feb 2012 19:09:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Lemuel Williams http://www.dachisgroup.com/2009/12/bose/#comment-143 Lemuel Williams Mon, 28 Dec 2009 17:45:11 +0000 http://www.dachisgroup.com/?p=21451#comment-143 In such a way, I can understand the philosophy of Bose trying to keep the "brand" going strong and true. What they fail to realize is that word of mouth will always trump what is happening in today's social media world. People will interact with others, share items of interest, and recommend things. Bose should be happy that people would like to resell their product since the "brand awareness" has been established for 40+ years. In these economic times, you have to ask questions regardless if you are a household name. Social media is the new wave of hello. I am not sure the "process" is flawed, it is the PERSON involved within the process that was flawed. In such a way, I can understand the philosophy of Bose trying to keep the “brand” going strong and true. What they fail to realize is that word of mouth will always trump what is happening in today’s social media world. People will interact with others, share items of interest, and recommend things. Bose should be happy that people would like to resell their product since the “brand awareness” has been established for 40+ years. In these economic times, you have to ask questions regardless if you are a household name.

Social media is the new wave of hello. I am not sure the “process” is flawed, it is the PERSON involved within the process that was flawed.

]]> By: Ben Lucier http://www.dachisgroup.com/2009/12/bose/#comment-142 Ben Lucier Thu, 24 Dec 2009 03:59:50 +0000 http://www.dachisgroup.com/?p=21451#comment-142 Love this: "We’re happy to work with you as your business becomes more socially calibrated." I'm going to use that... Love this: “We’re happy to work with you as your business becomes more socially calibrated.” I’m going to use that…

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