Comments on: A CFO’s Perspective on Social Business: Examining Yammer http://www.dachisgroup.com/2009/12/cfos-perspective-on-social-business/ Social Business, Brand Engagement, Powerful Insights Thu, 09 Feb 2012 19:09:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Elmer Rich http://www.dachisgroup.com/2009/12/cfos-perspective-on-social-business/#comment-152 Elmer Rich Mon, 04 Jan 2010 23:06:59 +0000 http://www.dachisgroup.com/?p=22074#comment-152 It is likely that growth in this decade willbe very hard to come by and competition even more acute. Anything that either creates friction in communications or does not eliminate friction as it pops up, will be a severe drag on financial processes. Very risky as well. We don't preach social media any more, especially Twitter. We hope it's ignored by competitors. It is likely that growth in this decade willbe very hard to come by and competition even more acute. Anything that either creates friction in communications or does not eliminate friction as it pops up, will be a severe drag on financial processes.

Very risky as well.

We don’t preach social media any more, especially Twitter. We hope it’s ignored by competitors.

]]> By: Martijn Linssen http://www.dachisgroup.com/2009/12/cfos-perspective-on-social-business/#comment-151 Martijn Linssen Fri, 01 Jan 2010 01:11:19 +0000 http://www.dachisgroup.com/?p=22074#comment-151 Thanks April! And welcome. Finally a sound-minded person inhere ;-) There will be old people and old arguments held against Social just like any other new idea. I sometimes tease people, stating Social networks are just like the old BBS (http://bit.ly/Jpr9V) and 30+ years old. Or that Cloud is nothing else but Timesharing (http://bit.ly/5INmlD) and 40+ years old Your argument does pretty much the same: Yammer contains Social within your enterprise's boundaries and places a new idea in your own comfort zone. If you really worry and are not-too-sure-about-social (...) you can just watch all your employees within the Yammer pit, and see what that leads to. It's like hybrid or private cloud to Cloud: safely getting the hang of it Currently, Capgemini has just crossed the 5,000 active user boundary on Yammer - I can recommend it for any shy enterprise Thanks April! And welcome. Finally a sound-minded person inhere ;-)

There will be old people and old arguments held against Social just like any other new idea. I sometimes tease people, stating Social networks are just like the old BBS (http://bit.ly/Jpr9V) and 30+ years old. Or that Cloud is nothing else but Timesharing (http://bit.ly/5INmlD) and 40+ years old

Your argument does pretty much the same: Yammer contains Social within your enterprise’s boundaries and places a new idea in your own comfort zone. If you really worry and are not-too-sure-about-social (…) you can just watch all your employees within the Yammer pit, and see what that leads to. It’s like hybrid or private cloud to Cloud: safely getting the hang of it

Currently, Capgemini has just crossed the 5,000 active user boundary on Yammer – I can recommend it for any shy enterprise

]]> By: Steven de Blois http://www.dachisgroup.com/2009/12/cfos-perspective-on-social-business/#comment-150 Steven de Blois Thu, 31 Dec 2009 16:27:07 +0000 http://www.dachisgroup.com/?p=22074#comment-150 Plenty of good points here. Agree, there is a strong opportunity for large organizations to leverage Yammer's functionality and easy-to-use platform for internal collaboration. I may be going out on a limb here....but think Yammer will fade into the sunset unless it shifts away from current B2C model and adopts a B2B model. A white label solution is the key to success - organizations would flock to Yammer knowing their data is secure and risk sits on a partner's back. Plenty of good points here. Agree, there is a strong opportunity for large organizations to leverage Yammer’s functionality and easy-to-use platform for internal collaboration.

I may be going out on a limb here….but think Yammer will fade into the sunset unless it shifts away from current B2C model and adopts a B2B model. A white label solution is the key to success – organizations would flock to Yammer knowing their data is secure and risk sits on a partner’s back.

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