Fifteen years ago, when coming up with the business thesis for Razorfish, a company I co-founded, we used to say “everything that can be digital, will be.” Now, over a decade later, we can look back and see that immense change the digital revolution has brought to our lives.

But in the world of work, we are only now seeing meaningful change. The technology is digital, but the way it is now changing the workplace is largely human and social – it is about people, culture, process and dynamics, as much as bits and bytes. We are now seeing what I think is the biggest change since the dot.com era in the rise of social computing in the workplace and social business design more broadly.

I find this incredibly exciting.

Social business has huge implications for business structure and organisational design, and I believe the way we organise will change thanks to the ease with which we can now find each other, share and collaborate using online tools.

To get the best possible picture of where we are headed and how we will get there, Dachis Group have invited key players, practitioners and clients to a series of summits to be held in March 2010 in the USA, UK and Australia. These will not be talking shops or pitches, but genuine roll-your-sleeves-up sessions where we build up a global picture of the present and future of social business design.

I will be hosting the Austin summit on 11 March, speaking at the London summit on 18 March, and video-teleconferencing in to the Sydney summit on March 25th. I really hope to get together with as many people as possible to get a sense of the challenges and learn about the opportunities ahead.

Please join us and sign up for one of our Social Business summits if you haven’t already done so.

I’ll see you there.