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	<title>Comments on: Your Business Changes, Your Documents Don&#8217;t</title>
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	<link>http://www.dachisgroup.com/2010/02/your-business-changes-your-documents-dont/</link>
	<description>Social Business, Brand Engagement, Powerful Insights</description>
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		<title>By: Lee Provoost</title>
		<link>http://www.dachisgroup.com/2010/02/your-business-changes-your-documents-dont/#comment-186</link>
		<dc:creator>Lee Provoost</dc:creator>
		<pubDate>Thu, 18 Feb 2010 12:59:00 +0000</pubDate>
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		<description>Thanks for sharing David! Yep, certain wisdom never seem to get outdated. Same for one of my favorite books: The Cluetrain Manifesto which is already 20 years old but back then already focused on the themes of &quot;Business is fundamentally human&quot; and &quot;Marketing as a conversation&quot;. Funny enough, themes that are only very active the past two years.</description>
		<content:encoded><![CDATA[<p>Thanks for sharing David! Yep, certain wisdom never seem to get outdated. Same for one of my favorite books: The Cluetrain Manifesto which is already 20 years old but back then already focused on the themes of &#8220;Business is fundamentally human&#8221; and &#8220;Marketing as a conversation&#8221;. Funny enough, themes that are only very active the past two years.</p>
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		<title>By: Dave</title>
		<link>http://www.dachisgroup.com/2010/02/your-business-changes-your-documents-dont/#comment-185</link>
		<dc:creator>Dave</dc:creator>
		<pubDate>Wed, 17 Feb 2010 17:59:33 +0000</pubDate>
		<guid isPermaLink="false">http://www.dachisgroup.com/?p=28395#comment-185</guid>
		<description>Lee -

Good post.  I would argue that you can&#039;t &#039;upload&#039; knowledge, but a minor point.

It&#039;s all about stocks and flows.  This article was written 12 years ago, but still rings true.  Amazing:  http://bit.ly/aseKnu</description>
		<content:encoded><![CDATA[<p>Lee -</p>
<p>Good post.  I would argue that you can&#8217;t &#8216;upload&#8217; knowledge, but a minor point.</p>
<p>It&#8217;s all about stocks and flows.  This article was written 12 years ago, but still rings true.  Amazing:  <a href="http://bit.ly/aseKnu" rel="nofollow">http://bit.ly/aseKnu</a></p>
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		<title>By: Lee Provoost</title>
		<link>http://www.dachisgroup.com/2010/02/your-business-changes-your-documents-dont/#comment-184</link>
		<dc:creator>Lee Provoost</dc:creator>
		<pubDate>Wed, 17 Feb 2010 10:26:04 +0000</pubDate>
		<guid isPermaLink="false">http://www.dachisgroup.com/?p=28395#comment-184</guid>
		<description>Yep, I commented recently something along those lines on this nice blog article from @rickmans http://dontmindrick.com/headline/roger-model-nielsen-participation-pyramid/

By using the social software champions and influencers you can defeat the average numbers that Rick is reporting in your enterprise projects.</description>
		<content:encoded><![CDATA[<p>Yep, I commented recently something along those lines on this nice blog article from @rickmans <a href="http://dontmindrick.com/headline/roger-model-nielsen-participation-pyramid/" rel="nofollow">http://dontmindrick.com/headline/roger-model-nielsen-participation-pyramid/</a></p>
<p>By using the social software champions and influencers you can defeat the average numbers that Rick is reporting in your enterprise projects.</p>
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		<title>By: Chris Bailey</title>
		<link>http://www.dachisgroup.com/2010/02/your-business-changes-your-documents-dont/#comment-183</link>
		<dc:creator>Chris Bailey</dc:creator>
		<pubDate>Wed, 17 Feb 2010 03:17:54 +0000</pubDate>
		<guid isPermaLink="false">http://www.dachisgroup.com/?p=28395#comment-183</guid>
		<description>Great point. Another strategy that can work well is to identify influencers and connectors within the org who can evangelize the new process. I talk a little about this in relation to starting a customer engagement program at:
http://www.baileyworkplay.com/2010/02/great-customer-engagement-starts-on-the-inside/</description>
		<content:encoded><![CDATA[<p>Great point. Another strategy that can work well is to identify influencers and connectors within the org who can evangelize the new process. I talk a little about this in relation to starting a customer engagement program at:<br />
<a href="http://www.baileyworkplay.com/2010/02/great-customer-engagement-starts-on-the-inside/" rel="nofollow">http://www.baileyworkplay.com/2010/02/great-customer-engagement-starts-on-the-inside/</a></p>
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		<title>By: Lee Provoost</title>
		<link>http://www.dachisgroup.com/2010/02/your-business-changes-your-documents-dont/#comment-182</link>
		<dc:creator>Lee Provoost</dc:creator>
		<pubDate>Tue, 16 Feb 2010 23:33:49 +0000</pubDate>
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		<description>Chris, glad you made this remark!

It&#039;s indeed one of the fundamental mistakes that organisations tend to make: not involving the end-user. Often, &quot;key stakeholders&quot; are invited and interviewed, but often they are not the ones that will actually deal with the tools and benefit directly from the knowledge.</description>
		<content:encoded><![CDATA[<p>Chris, glad you made this remark!</p>
<p>It&#8217;s indeed one of the fundamental mistakes that organisations tend to make: not involving the end-user. Often, &#8220;key stakeholders&#8221; are invited and interviewed, but often they are not the ones that will actually deal with the tools and benefit directly from the knowledge.</p>
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		<title>By: Chris Bailey</title>
		<link>http://www.dachisgroup.com/2010/02/your-business-changes-your-documents-dont/#comment-181</link>
		<dc:creator>Chris Bailey</dc:creator>
		<pubDate>Tue, 16 Feb 2010 23:11:29 +0000</pubDate>
		<guid isPermaLink="false">http://www.dachisgroup.com/?p=28395#comment-181</guid>
		<description>Lee, you&#039;re right...this is a quite a challenge. One additional bullet for your solution might be to also uncover what &quot;knowledge&quot; is within the organization. Consider conducting a set of qualitative interviews. My hunch is that - like most orgs - there&#039;s not much consensus on what constitutes knowledge and therefore it becomes like trying to manage an amorphous cloud. But once you have a grasp of how individuals within the organization view knowledge, you can possibly create solutions that are closer to the cultural characteristics they are most familiar with.</description>
		<content:encoded><![CDATA[<p>Lee, you&#8217;re right&#8230;this is a quite a challenge. One additional bullet for your solution might be to also uncover what &#8220;knowledge&#8221; is within the organization. Consider conducting a set of qualitative interviews. My hunch is that &#8211; like most orgs &#8211; there&#8217;s not much consensus on what constitutes knowledge and therefore it becomes like trying to manage an amorphous cloud. But once you have a grasp of how individuals within the organization view knowledge, you can possibly create solutions that are closer to the cultural characteristics they are most familiar with.</p>
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