The Equally Yoked Enterprise: Gaming the Plow
Blog PostHave you ever gone out of your way to eat at a restaurant just so you could regain your mayorship on Foursquare? A little bit of friendly competition can be a powerful way to change behavior. There is a corollary in the enterprise, and it goes far beyond location.
Your Company As Network Nodes
Blog PostCompanies today are doing a lot of redundant work. They build costly infrastructure and process to internally replicate functions that customers and prospects give away for free online. This is clearest in the world of customer service where third-party ecosystems like Get Satisfaction and Yahoo Answers are building a case for social media as a supplement (if not replacement) for the traditional internal customer service and research model.
Brief thoughts on SXSW 2010
Blog PostThis post is intended as a collection of loose notes and thoughts, really. I haven’t had enough time since the end of SXSW to step back and take time to reflect, but now that a fortnight has passed since the opening day, publish or perish. Your loose thoughts in response are welcome as well, naturally.
Wanted: A Leader Who Takes Command, Not Control
Blog PostDuring her presentation, Charlene Li said leaders of modern organizations must adjust to working in a world where they are not in control. The reality is that modern organizations are no longer in total control with customers posting public complaints on Twitter and employees leaking information on Facebook. The sooner leaders accept this reality, the better. However, Charlene recognized that there are limits to how much control a business will give up.
Don’t Say “Don’t”
Blog PostSo, your business wants to be more "socially calibrated." You bought the tools, but no one is using them. You have a Twitter account, but no one is responding to tweets. You are confused because when you said, "Let's do social," everyone said "YES!" So, what now? You must address corporate culture, which means you need to examine internal behaviors.
Social Business Summit London Roundup
Blog PostLater this week, the Sydney Social Business Summit will complete the cycle of three events in three continents that began in Austin on March 11th. I am intrigued to see what sort of event our Headshift colleagues put together down under, and I suspect it will be quite distinct from the two that have come before.
Treat Your Community Like a Business Asset
Blog PostIntuit is frequently referred to as one of the rare examples of a successful social business that operates within the confines of a regulated industry. Christine Morrison, Intuit’s Social Media Marketing Manager and architect of much of this success, recently shared some lessons learned from Intuit's journey at Social Business Summit 2010.
Keeping Social Business Design Real
Blog PostI was watching the Friendface episode of the IT Crowd the other day (you can watch the clip here). At one point, Roy, Jen and Moss are all sitting in the office together but end up talking to each other on 'Friendface'. It made me think for a moment...
Stowe Boyd on Publicy And The Erosion Of Privacy
Blog PostPrivacy concerns seem to be constantly in the news, like the recent furor about 'full body scanners' being deployed in airports to peer below our clothes as a response to the Abdulmutallab bomb attempt, or the spasm of concerns following the recent demo of TAT's Recognizr augmented reality application that can determine the identity of people from cell phone pictures or video streams based on public domain photos.
Social Business Summit Roundup, Austin
Blog PostThe Dachis Group Social Business Summit 2010 in Austin was held last Thursday at the AT&T Conference Center. Our goal was to bring together a variety of people to represent different perspectives, including practitioners from the enterprise and digital agencies. In the coming days we'll have blog posts from some of our consultants with their take on specific presentations.