At the Dachis Group Social Business Summit 2010, Stowe Boyd will be talking about “Publicy and the Erosion of Privacy”. He gave us a little preview of his talk at the Summit, and some thoughts about this new degree of openness in social interaction.

What were you seeing in the marketplace that first triggered your ideas and writing around “publicy?”

The emergence of broad acceptance on online sociality — social networks, and the like — has led to large-scale changes in how we interact. Privacy is based on physical shared space and concrete, real world property, but online we aren’t shared space, we are sharing time, which is very different.

Is publicy more revolution or evolution? Will it just slowly become the way that we’re using to working?

It will be both, at different times. We may see evolutionary steps in some sectors, while others may put off adoption of a public-first ethos until a huge revolution comes along.

Care to make some predictions on how this might evolve in the enterprise, as business applications become more open by default?

Business will seek to apply the themes of openness, collective action, and trust building where it is easiest and most attractive, like community building or crowdsourced innovation. They will resist areas that seem like an intrusion on the prerogatives of management, like employee reviews, hiring, and allocation of resources. So I expect that we will see an inside-out adoption: a lot happening at the boundaries of companies that makes them more porous, and various functions in the core of the business — like product design — will adopt a more open interaction with markets and communities of use. Then slowly, the rest of the business will come into the light, too.