Engaging One Percenters
Blog PostJackie Huba (@jackiehuba) spoke at our recent Social Business Summit 2010 in Austin on how to engage what she calls the "One Percenters." Those are the vocal minority of users whose opinions are amplified on the social networks. Jackie is an expert on this topic, having authored multiple books on the subject.
Kodak’s Tom Hoehn on Designating Official Social Roles
Blog PostOne of the key questions Dachis Group clients face on their journey toward social business transformation is when, if ever, to establish designated social roles in existing business units. This is a serious question as headcount begets expense and expense demands ROI. There is no "one size fits all" approach to designating official social roles, but it can be instructive to review the rationale of experienced brands who have already taken the plunge. To that end, Caroline Dangson and I recently contacted Tom Hoehn, Director of Interactive Marketing and Convergence Media at Kodak, to discuss his recent appointment as Chief Listener to the Kodak social media team. Below, please find the transcripts from an e-mail interview on the topic.
Purposely Shaping Interaction in Social Spaces
Blog PostIn the mid to late 1990's, before I began working professionally within the social media industry - we called it the online community industry back then - I spent a number of years researching and writing about life online. My particular focus was on how individuals create an identity, form relationships and build communities in what were, at that time, largely text based online environments.
Making Boundaries Deliberately Porous with Social Tools
Blog PostMany businesses have been, for some time, dabbling in the use of social media, usually in marketing their products and services or monitoring and responding to mentions of their brands. As we've seen time and time again in client engagements, these activities usually take place in silos and are disconnected from other, often parallel, business critical processes such as customer support, innovation, and product and service delivery.
Customer Oxygen
Blog PostSam Decker spoke at our recent Social Business Summit 2010 in Austin on the topic of being customer-centric. He uses the phrase "customer oxygen" which refers to your ability to understand your customers, put yourself in their situation, understand their business challenges, and breathe the same air that they do.
Dachis Group Acquires XPLANE
Blog PostDachis Group announced today the acquisition of Portland, Oregon based XPLANE Corporation, continuing the growth of the international firm with offices servicing clients in the North American, European and Asia/Pacific regions.
The Advent of the Social Supply Chain
Blog PostI have been writing about and working with open supply chains for some years now, specifically how businesses are increasingly opening up their borders to much more dynamic, scalable, and valuable supply chain and partnership scenarios. Up until recently, the story of advancement when it came to supply chains has been one of technological improvement. Most recently, large enterprise suites and hand-crafted proprietary solutions have started to give way to SaaS and cloud approaches to supply chain management, which will be state of the art much sooner rather than later.
Dachis Group Acquires The 2.0 Adoption Council
Blog PostDachis Group announced today the acquisition of Austin, Texas-based The 2.0 Adoption Council, continuing the growth of the international firm and enabling engagement with some of the most progressive practitioners of Social Business inside large, global organizations.
Should customers be in control?
Blog PostAs social media evolves, I've been wondering if the adages we all know still apply; for example, "customers are in control." But should they be?
Dachis Group Social Business Future – Short Video
Blog PostDachis Group Social Business Future - Short Video