Sam Decker spoke at our recent Social Business Summit 2010 in Austin on the topic of being customer-centric. He uses the phrase “customer oxygen” which refers to your ability to understand your customers, put yourself in their situation, understand their business challenges, and breathe the same air that they do.

Attached is Sam’s slide deck from the presentation, allowing you to get a brief glimpse into the content of his talk, in case you were unable to attend. Our entire slide library can be found on Slideshare.