Jackie Huba (@jackiehuba) spoke at our recent Social Business Summit 2010 in Austin on how to engage what she calls the “One Percenters.” Those are the vocal minority of users whose opinions are amplified on the social networks. They are the influencers that sway the larger public opinion. Jackie is an expert on this topic, having authored multiple books on the subject.
Attached is Jackie’s slide deck from the presentation, allowing you to get a brief glimpse into the content of her talk, in case you were unable to attend. Our entire slide library can be found on Slideshare.
Jackie Huba at SBS2010
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Wish I could have heard the presentation too!