Comments on: Shepherding Social Business Transformation

By: Tools to Support Social Media Transformation « Janice Agar

Tools to Support Social Media Transformation « Janice Agar — Wed, 29 Sep 2010 19:05:06 +0000

[...] into the mainstream, there has been a corresponding increase in articles written which address the high level people, strategy and policy changes that are required to support social media [...]

By: Bruce Kneuer

Bruce Kneuer — Thu, 22 Apr 2010 19:59:59 +0000

Noting this distinction between the media/brand evangelist and the social business evangelist may prove helpful in helping others understand what can too easily be seen as “Marketing’s” initiative. Thanks for the realistic view of what may be needed and best wishes to those who will make this journey.

By: Mike Jensen

Mike Jensen — Wed, 14 Apr 2010 22:42:14 +0000

This is a great post. I think you (along with Sherri’s recommendation of Ability to Build Relationships) have captured very well the key elements to making the transformation happen…and as you noted, this takes time and patience. At Daptiv we have called this Community Development which encompasses social media and community engagement. Thanks for sharing!

By: Caroline Dangson

Caroline Dangson — Wed, 14 Apr 2010 16:52:55 +0000

Great point Sherri. #6 Ability to build strong relationships: The social business evangelist is someone who develops a strong social network that extends beyond the organization itself.

By: Sherri Maxson

Sherri Maxson — Wed, 14 Apr 2010 16:33:29 +0000

I would add ability to Build Relationships – both internally but also with external evangelists. Not only is it great to collaborate with others doing similar work for ideation but also its great therapy and validation to sustain the effort!