Charlene Li Discusses Open Leadership
Blog PostAt our recent Social Business Summit 2010 in Austin, Charlene Li (@charleneli) gave us a look into some of the content from her new book Open Leadership, which is now available on Amazon.com. In her presentation she makes the case for Open Leadership, and talks about leaders who have the confidence to give up control, but still be in command. Below is Charlene's slide deck from the presentation, giving you a brief glimpse into the content of her talk.
The Intention Economy
Blog PostThe Intention Economy is a phrase first coined by Doc Searls (@dsearls) in an article in the Linux Journal in 2006. While people were discussing attention scarcity, Doc argued that knowing peoples intentions was far more important to marketers than getting their attention. An earlier reference to consumer intention was described by John Hagel (@jhagel) in his 1999 book Net Worth as well. If you look at the trend in social consumer websites you can see that their thoughts are starting to seem visionary, and there are some corollaries in the enterprise.
ThoughtFarmer VP Gordon Ross on Intranets
Blog PostAt the Dachis Group Social Business Summit 2010 in Austin, I had a chance to record a video interview ThoughtFarmer Vice-President Gordon Ross. We talked about intranets and their evolution, some of their larger high-profile client deployments, reducing email, and the strengths of ThoughtFarmer as a collaboration tool.
Defining Social CRM
Blog PostCustomer relationship management has been a difficult and expensive concept for many businesses to operationalize into reality. The rise of social media offers new opportunities and challenges, creating new intelligence sources while requiring new tools to manage unstructured information flow. I've adapted a couple slides from my colleague Dion Hinchcliffe, which you can download within this post.
Not (just) Listening Anymore
Blog PostThe Listening space just got exciting. Again. Or should I say the Social CRM space? Coming from what used to be called a social media monitoring research firm, I find changes in this space very interesting-- whether they revolve around the quest for the ultimate metric for engagement, the hot new look of a dashboard, or the advancement of semantic technology. Most interesting is when companies join forces, including oldies like BuzzMetrics and NetRatings and Cymfony and TNS and, those hot off the press, Attensity and Biz360 and Scout Labs and Lithium - both of which are being billed as dominant forces in the suddenly expanding Social CRM space.
KFC: The Secret Recipe for Social Business Success
Blog PostRick Maynard (@kfc_colonel), the Manager of Public Relations for Yum! Brands / KFC Corporation, spoke at our recent Social Business Summit 2010 in Austin about his experiences listening to the voice of the customer. Attached is Rick's slide deck from the presentation, giving you a brief glimpse into the content of his talk. If you weren't at the summit, Rick had some incredibly entertaining stories about his experiences with customers, and how they relate to the KFC brand through social media.
Do luxury brands need social media?
Blog PostDo luxury brands need social media? Luxury brands are defined in part by their exclusiveness and inaccessibility; social media rebalances power and control via its inclusiveness. So how should these brands get involved?
The Debate About Pilot Projects in Social Business
Blog PostThere has been a lot of discussion recently about the relative merits of starting social business technology projects with pilots versus jumping right in an building solutions at scale. This post covers some thoughts from the experts, as well as our recommendations.
Networked for Intelligence
Blog PostFreeing the flow of information so more people can act on it is a major benefit of social business design. Social technologies combined with corporate culture that supports information sharing behaviors enables a networked infrastructure. The networked infrastructure helps break down information silos to create a marketplace for information exchange.
UX Will Make or Break Social Business
Blog PostKaren McGrane (@karenmcgrane), a partner at Bond Art + Science (@bondartscience) spoke at our recent Social Business Summit 2010 in Austin about how the user experience of the Enterprise 2.0 systems is going to make or break the ability to really go social.