Comments on: Defining Social CRM http://www.dachisgroup.com/2010/05/defining-social-crm/ Social Business, Brand Engagement, Powerful Insights Thu, 09 Feb 2012 19:09:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Bryan Menell http://www.dachisgroup.com/2010/05/defining-social-crm/#comment-256 Bryan Menell Wed, 02 Jun 2010 15:13:18 +0000 http://www.dachisgroup.com/?p=41077#comment-256 When our consulting professionals speak at a conference, or present on a topic, we frequently try to post the slide decks or key images to spur conversation. Our goal is to share whatever we can, not to generate deep content. If you were to develop a more social way to present the concepts of Social CRM, how would you do it? When our consulting professionals speak at a conference, or present on a topic, we frequently try to post the slide decks or key images to spur conversation. Our goal is to share whatever we can, not to generate deep content.

If you were to develop a more social way to present the concepts of Social CRM, how would you do it?

]]> By: Brandon Klein http://www.dachisgroup.com/2010/05/defining-social-crm/#comment-255 Brandon Klein Wed, 02 Jun 2010 02:35:36 +0000 http://www.dachisgroup.com/?p=41077#comment-255 How can social CRM be communicated through basic PPT slides. I love what you guys do, but can't you present this in a social way? How can social CRM be communicated through basic PPT slides. I love what you guys do, but can’t you present this in a social way?

]]> By: Larry Irons http://www.dachisgroup.com/2010/05/defining-social-crm/#comment-254 Larry Irons Wed, 19 May 2010 23:42:06 +0000 http://www.dachisgroup.com/?p=41077#comment-254 Peter, You are too accomodating in my opinion. I don't see a convincing way to do Social CRM without putting the customer experience first. Otherwise, you are putting transactions first and, really, that can ONLY BE CRM. Focusing internally, or on the "value-chain", really a value web, don't get you past CRM's bias towards a focus on past, or future, transactions. Am I off-base here? Larry Peter,

You are too accomodating in my opinion. I don’t see a convincing way to do Social CRM without putting the customer experience first. Otherwise, you are putting transactions first and, really, that can ONLY BE CRM. Focusing internally, or on the “value-chain”, really a value web, don’t get you past CRM’s bias towards a focus on past, or future, transactions.

Am I off-base here?

Larry

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