KFC: The Secret Recipe for Social Business Success

Posted on May 18th, 2010 By Bryan Menell

Rick Maynard (@kfc_colonel), the Manager of Public Relations for Yum! Brands / KFC Corporation, spoke at our recent Social Business Summit 2010 in Austin about his experiences listening to the voice of the customer.

Attached is Rick’s slide deck from the presentation, giving you a brief glimpse into the content of his talk. If you weren’t at the summit, Rick had some incredibly entertaining stories about his experiences with customers, and how they relate to the KFC brand through social media.

Our entire slide library can be found on Slideshare.

Rick Maynard at SBS2010

View more presentations from Dachis Group.

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Comments (1)

  1. Great to see KFC really rocking the Social CRM scene.

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