Give Them Some Guidance!
Blog PostSocial tools are used for a number of business reasons; to promote a brand, improve reputation, increase engagement, encourage advocacy, and recruit, retain, and nurture relationships. Not only that, they are accessible 24/7. Just because we can use social tools any time, should we use them all the time?
Design Your Process to Control the Chaos
Blog PostTwo separate themes stood out to me during my time at the E2.0 Conference in Boston last week. The first, design for loss of control, came directly out of JP Rangaswami’s top-notch keynote address. The second, how can E2.0 improve process at my company?, was something I picked up more organically from time spent in conversation with E2.0 pundits and practitioners. Separately, these concepts seem opposed but when blended together they create a healthy tension that exists in agile organizations.
Reflections on the Enterprise 2.0 Conference Boston 2010
Blog PostI've had time to sit back and digest the great many discussions, meetings, and ideas circulating at this year's excellent Enterprise 2.0 Conference in Boston, just over a week ago. For just about everyone I spoke with, there was a consensus that this was a special event this year and the industry has hit a new level of maturity. This was evident by the proliferation of vendors, major client-side success stories such as CSC's presentation on how they achieved over 50,000 registered internal users of their social community, and the 2.0 Adoption Council's outstanding all-day workshop of customer stories with concrete lessons learned about planning, advocacy, adoption, community management, ROI, and much more.
Breaking the Measurement Cycle
Blog PostA question about measuring social initiative success is always met with a long response. For some, data collection is in-progress. But many borrow familiar metrics like clicks and counts to gauge success. Why are people stuck in this cycle? It's time to interpret the data from your initiatives in a meaningful way.
Adding Color to the Outsourcing Social Media Debate: What Not to Outsource
Blog PostA major component of Social Business Design is developing a staffing model to support our clients' desires to harness opportunities presented by customer participation. A question we have had to address at Dachis Group is whether or not any of the new social roles we recommend can be outsourced. I asked this question to the panelists of a session I moderated at Enterprise 2.0 2010 this month in Boston. In this blog post, I give my own point of view.
Review: Clay Shirky and Cognitive Surplus
Blog PostClay Shirky crystallized what was going on with social media in his 2008 book "Here Comes Everybody." Shirky has a new book out called "Cognitive Surplus." Here are some of the concepts contained therein I found thought-provoking.
Solving your Measurement Cube
Blog PostClarity comes from interesting sources. My clarity comes from my tinkering with a snake cube – a simple 3x3x3 wooden cube chain. How are your puzzle skills?
Communicating the Value of Social Business
Blog PostFor those who have been working in the social computing sphere the last few years, either externally or internally, it’s become abundantly clear to us that all business is becoming Social Business. For the rest of us who aren’t there yet, major change is still evident: The Web itself has become pervasively social as we’ve
2010 Social Business Imperatives
Blog PostAs the year 2009 was drawing to a close, we abandoned the typical fortune telling of what the upcoming year will hold. Instead, we created an open community “idea site” to crowdsource some ideas. We wanted to know what you thought would be the social business imperatives for the upcoming year.
Christine Morrison on Social Marketing at Turbotax
Blog PostAt our recent Social Business Summit 2010 in Austin, Christine Morrison from Intuit talked about some of the lessons learned in their use of Social Marketing for TurboTax. Her presentation reviews four takeaways, including customer trust and authenticity, based upon her experiences. Below is Christine's slide presentation, which contains the highlights of her presentation.