Comments on: Give Them Some Guidance! http://www.dachisgroup.com/2010/06/give-them-some-guidance/ Social Business, Brand Engagement, Powerful Insights Thu, 09 Feb 2012 19:09:53 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Deborah Chaddock Brown http://www.dachisgroup.com/2010/06/give-them-some-guidance/#comment-282 Deborah Chaddock Brown Mon, 05 Jul 2010 18:06:31 +0000 http://www.dachisgroup.com/?p=43947#comment-282 I agree - guidelines need to be set for what is appropriate status updates. People need to remember that social media is developing a collection of indexed items that collectively speak to the integrity of the company brand and also of the employee. When used properly, social media is a fabulous tool for building credibility, community and customer relationships. I have created a Policy for Social Media designed with the smaller business owner in mind - ones that don't have an in-house communications/human resource department, a written document that spells out 16 policies for participating both on the job and off in social media. Employees need guidance, as your article highlights, so they can safely and effectively participate without harming their own reputation or the company brand. Deborah Chaddock Brown I agree – guidelines need to be set for what is appropriate status updates. People need to remember that social media is developing a collection of indexed items that collectively speak to the integrity of the company brand and also of the employee. When used properly, social media is a fabulous tool for building credibility, community and customer relationships.

I have created a Policy for Social Media designed with the smaller business owner in mind – ones that don’t have an in-house communications/human resource department, a written document that spells out 16 policies for participating both on the job and off in social media. Employees need guidance, as your article highlights, so they can safely and effectively participate without harming their own reputation or the company brand.

Deborah Chaddock Brown

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