Christine Morrison on Social Marketing at Turbotax

At our recent Social Business Summit 2010 in Austin, Christine Morrison from Intuit talked about some of the lessons learned in their use of Social Marketing for TurboTax. Her presentation reviews four takeaways, including customer trust and authenticity, based upon her experiences.

Below is Christine’s slide presentation, which contains the highlights of her presentation.

Our entire slide library can be found on Slideshare.