You’re not still using a social media policy that you found on the internet and ran a find-and-replace using your company name, are you?
From our work over the past two years, I can tell you that there is no one-size-fits-all when it comes to social media policy. Based on our client advisory work, Ellen Reynolds and Kate Rush Sheehy are proposing a panel for South by Southwest 2011, called How Social Policies Affect Company Culture. If selected, Ellen and Kate will share their experiences with you that they’ve gained across multiple client engagements while assisting with policy creation and launch.
They will cover:
- The importance of having a defined social media policy.
- The non-negotiable points that all social media policies must cover.
- How to successfully create, approve and enforce your social media policy.
- The importance of accurately reflecting your unique company culture in your policy, and how to use your policy to encourage the right level of internal and external participation.
They’ll answer these questions from a client-side perspective:
- What information must my social media policy cover?
- Who should be involved in the creation and approval process?
- How can I make sure my social policy is a good fit for my company/company culture?
- How do I make sure that my policy is encouraging participation rather than hindering it?
- How often do I need to revisit my policy?
If that sounds interesting to you, I encourage you to give a thumbs up to How Social Policies Affect Company Culture.
