Altimeter: Career Path of the Corporate Social Media Strategist
Blog PostAltimeter Group recently completed research into the career path of the corporate social media strategist. My reflections on the data and analysis follow.
An outsider’s thoughts on Enterprise 2.0 #e20 #e2conf
Blog PostI'm returning from TechWeb's latest Enterprise 2.0 conference in Santa Clara. I first attended the event last summer and was curious to see how the space has evolved over the past 18 months. It's evolved quite a bit.
How are you measuring your social media game?
Blog PostI recently presented on the topic of social media measurement recently at two great social media camps. As part of my talks, I discussed the role of scorecards in approach. What's your system for scoring your social business?
Who’s on first? Key problems today with location-based services
Blog PostLocation-based services are hot right now - wildly promising but wholly experimental. I see three key issues brands must solve before making LBS pay off.
Influencing Product Futures; Workforce by Dachis Group
Blog PostSince we first announced our alliance with Mindtouch at the beginning of the year, we've been using their software for our own internal purposes to enable certain types of information sharing inside our company. Celebrating Mindtouch's flexibility, we've been creating features, enhancing existing capabilities, and migrating information from other systems into our new collaborative environment.
E20 Summit 2010: Beyond Adoption
Blog PostThe E20 Summit in Frankfurt last week provided a great opportunity to take the temperature of the current state of practice in enterprise social computing across Europe, and to get a sense of the issues companies are facing in taking it forward. There is a good summary of links and coverage here from 2.0 Adoption Council member Jim Worth, and some excellent notes from Emanuele Quintarelli and Samuel Driessen. We had some interesting debates about a range of issues, and saw some very encouraging case studies from BASF, Deutsche Bank, Telecom Italia and many more. I had the job of closing the event with a wrap-up keynote, the slides for which are embedded below, and my theme was how we move beyond a focus on tool adoption to realise mainstream business value.
Social Echoes as Marketing Assets, Assets, Assets
Blog PostPractically anything a marketing department does these days generates corresponding activity in social spaces as, at the very least, a brand's power users interact with the most recent campaign or piece of news. These echoes should be identified and amplified for maximum benefit.
Exclusivity and Accessibility: Building Relationships with Luxury Consumers
Blog PostThere’s a certain aura that surrounds an in-person luxury good shopping experience, one that has been carefully designed to exude exclusivity. Historically, luxury brands have struggled to offer this same exclusivity digitally. Could they do better?
Why we acquired Stuzo
Blog PostDachis Group has acquired Stuzo, one of the largest Facebook Preferred Developers and provider of social marketing platforms, social marketing programs, and social marketing applications.