Social Business As Usual
Blog PostWe've clearly closed the chapter on social media as experimental channels and social technologies as experimental tools. These are now generally accepted ways in which business gets done. A new chapter has started, one in which we should focus on driving value using these now familiar strategies and tactics.
SBS 2010 Video: Breathing Customer Oxygen
Blog PostAt the 2010 Social Business Summit, Sam Decker from Bazaarvoice gave a presentation on breathing customer oxygen, and his four principles for becoming the customer-centric change hero inside your own organization.
Today Your Community Manager is King
Blog PostThe relatively new role of community manager has become business critical in today’s dynamic business environment. Those who have begun to establish best practices for interacting daily across an expanse of forums and issues deserve a resounding “thank you” today as we celebrate the second annual Community Manager Appreciation Day.
Blinded By Automated Dashboards
Blog PostCommunity managers should build measurement plans in tandem with community strategy, not in reaction to metrics generated by community dashboards. This blog post offers guidance for how to approach community measurement to capture a holistic picture of health and progress.
SBS 2010 Video: UX Will Make or Break Social Business
Blog PostDuring the 2010 Social Business Summit, Karen McGrane from Bond Art + Science discussed how user experience will make or break social business. Karen is a Senior Partner at Bond Art + Science, and in her talk at the summit, she discussed how user experience design determines whether people will change their behavior and adopt a new way of working.
Stuzo Launches Social Engagement Platform for the Delivery of Social Experiences
Blog PostI’m excited to publicly announce the launch of our Social Engagement Platform. This platform enables us to rapidly develop custom cross-platform (Facebook,Twitter, YouTube, etc.) social experiences and allows our clients to manage multiple social programs from one unified interface. Our team of 20+ engineers and clients have been leveraging this new platform since November. Our
Crowdsoucing: Man vs Machine
Blog PostWhen I first heard the story of John Henry as a very young child, I found it puzzling. I couldn’t understand how anyone could honestly believe that somehow the human spirit could triumph over machinery at manual repetitive tasks. Later, I came to understand that this story was an allegory for society’s struggle to accept marginalization in value of human labor as a result of the modernization of the industrial age.
Say Less and Learn More – Communicate Better
Blog PostWhile it is now easier than ever for an enterprise to speak with its customers - it is harder than ever for an enterprise to speak coherently, meaningfully and in a timely fashion. This inability to speak with intention exposes enterprises to very real business problems. Here are a couple ideas to help you in your journey.
Disney: Doing Social Right
Blog PostAmid all of the holiday chaos, you might have missed an absolutely astounding announcement from Disney in early December. Their Facebook presence extends to over 100 million fans across more than 200 Facebook Pages, and they’re adding more than 5 million fans per week.
The Future of Listening: If We Know What We Know…
Blog PostThe problem with the new dark coffee mugs in the office is that we used to have white ones. Thus, what used to be a known-- the stains, has became a known unknown: a dark mug hiding the stains within. Gives me pause every time I use them- I know something's there, I just don't know how bad it is. Humor me for a second and see how I'm like a proverbial client in a non-customer-centric organization: I know my customers are complaining, but I don't know exactly what they're saying, or how much better my product could fit their needs.
