Sharing Content with the New Facebook Like Button
Blog PostThere have been discussions among the Facebook Developer ecosystem the past few weeks regarding the possible deprecation of the Facebook Share button to make the “Like” action the primary share point across the web. With the recent announcement that FBML will no longer be supported, indeed, the FBML Share action is deprecated. However, developers still have access to register a relevant action in their applications using the “stream.share” method in the JS SDK available. Unofficial documentation on this feature is available, and is not documented by Facebook. In fact, when searching for official documentation on “Facebook Share”, the search redirects visitors to the Like button documentation.
Experience TV
Blog PostIn my last blog post I wrote about TV ads being flat. I feel that the entire TV experience needs improving and that none of the big players have gotten it right. In this post I’m going to lay out what is missing and what I think the TV experience should be.
Status Quo No More
Blog PostI own a TV that my dog watches more than I do. Talk to anyone in their twenties and younger and the story rings the same. On one of the rare occasions during the Super Bowl that I was watching TV it hit me just how flat TV ads are these days when compared to the branded consumer experiences being delivered through social channels. Don’t get me wrong, some of the ads were funny and entertaining, but they just can’t live up to consumer experiences being deployed through Facebook. Social experiences win hands down both from a consumer and business perspective on various accounts: engagement levels, entertainment value, ad targeting ability, analytics, measurement, and sheer audience size
What makes for longevity in a large company or a city?
Blog PostMy colleague Dave Gray has written a wonderfully insightful and important post about the decreasing lifespan of companies and their apparently declining productivity at scale. The piece is getting some much-deserved attention – it is not every post that Tim O’Reilly offers to turn into a book o/ – and it is great to see an idea he shared with me on the back of a bus a few weeks ago take shape as a cogent blog post.
Contemplating TEDxAustin 2011
Blog PostThinking about TEDxAustin 2011 through the lens of social business design.
SBS2010 Video: Social Media Marketing at Turbotax
Blog PostIn this video from the Dachis Group Social Business Summit, Christine Morrison of Intuit talks about how Intuit is using social media for customer support, acquisition, and retention. Her talk highlights the recent initiatives with @TeamTurboTax.
Career path of the social business professional
Blog PostHaving been corporate, consultant, and analyst, I’m intrigued by watching the space evolve. In particular, where client-side marketing and IT professionals are transitioning to over time.
SBS2010 Video: Social Psychological Principles of Change
Blog PostIn this video from the Dachis Group Social Business Summit, Kate Niederhoffer from Dachis Group discusses how social psychology helps us understand individuals and how they are affected by the presence of others. We all need to be connected, collaborative, and to be a part of a social group. Kate discusses how understanding this will help you manage change.
Facebook Page Redesign and iFrame Tabs Offer New Engagement Opportunities for Brands
Blog PostRecently, Facebook announced breaking news that will ultimately provide better methods for brands to engage and communicate with their customers. Here's how to think about the new opportunities.
SBS2010 Video: Work Like The Network
Blog PostIn this video from the Dachis Group Social Business Summit, GetSatisfaction CEO Lane Becker talk about how businesses can only see explosive success in the networked economy if they can retool their structures, their cultures, and their base philosophies to be more like the Internet itself. The way people interact, communicate, and make decisions needs to become looser, edge-based, decentralized, open, highly interconnected, and transparent -- just to name a few. In this talk, we'll range around between the lofty and the practical, talking not only about what has to change but showing examples of how companies have done this and the kinds of success that can follow