In this video from the Dachis Group Social Business Summit, Kate Niederhoffer from Dachis Group discusses how social psychology helps us understand individuals and how they are affected by the presence of others. We all need to be connected, collaborative, and to be a part of a social group. Kate discusses how understanding this will help you manage change.

Request an invitation to the 2011 Social Business Summit, and join us in Austin, London, Sydney, or Singapore. If you’d like to learn more about Social Businesss Design, you can request our whitepaper.