Engaging with Social Commerce
Blog PostIt seems like you can find a new Facebook storefront popping up every day as brands try to crack the code on how to drive revenue on social channels. However, I think we are missing out on a big opportunity. You can create stronger communities and drive better social monetization by encouraging more evolved forms of engagement than what we see today.
Designing for Decisions in Social Business
Blog PostThis blog post reviews insights about design decisions from Jared Spool's SXSW 2011 Interactive presentation and the implications for social business design.
Levi’s® WaterTank: Successful Integrated Cause Marketing in Action
Blog PostWe’ve been fortunate to partner with some great brands on a number of social cause marketing initiatives over the years, but the WaterTank Facebook app that we developed for the Levi’s® brand is our most ambitious one to date. Launched on World Water Day 2011, the app promotes Levi’s® Water
Cross-Platform Social Experiences – To Do Or Not To Do
Blog Post“Is it possible to develop a social experience in a way that it can be launched and engaged with seamlessly across Facebook and a brand website, and what are the merits of doing this?” A lot of our clients ask us about the merits of cross-platform experiences. I’ll define a cross-platform social experience as a consumer facing social experience that spans to engage consumers in a seamless fashion across platforms--Facebook, social website (a website leveraging social graph components), mobile, YouTube, Twitter, etc.
Gaming the Enterprise, Part 2 of 2
Blog PostTaking time to understand game mechanics and the psychology of rewards will lead to more effective games, engaged employees and better business results.
Gaming the Enterprise, Part 1 of 2
Blog PostLast week I attended the SXSW Interactive festival in Austin, Texas. Saturday’s keynote was given by Seth Priebatsch, the orange-clad and exuberant Chief Ninja of SCVNGR, a location-based gaming start-up. The title of Seth’s keynote was The Game Layer on Top of the World. As he explained, the changes we’ve observed in social media over the last ten years have culminated in the “social layer.” Real life connections have become online connections. Facebook has become your social life. Twitter has helped you make new friends. The social layer is primarily about these connections. And it’s essentially done being built.
Marketing Efforts that are Social and Experiential Win at SXSW, Part 3
Blog PostI outlined my favorite three marketing initiatives from South by Southwest® Interactive in my last blog posts, and I wanted to end this series by outlining the larger list of marketing efforts that I saw, or really, those that I noticed. The main event sponsors: SXSW® Interactive had, by my count, 12 main sponsors. The
SXSWI: Social Policies & Corporate Culture
Blog PostLast weekend, I had the privilege of speaking at SXSW Interactive, for the first time ever. My and Kate Rush Sheehy's panel submission was accepted into the Future15 Social Business track session. (And I, depending on how you look at it, drew either the short or the long straw and ended up speaking on behalf of the two of us.) David Meerman Scott moderated a "speed dating-esque" 2.5 hour session: ten panelists spoke for 15 minutes each on a distinct topic related to social business. My topic was "Social Policies & Corporate Culture."
Capturing “It” at SXSW
Blog PostSXSW Interactive (SXSWi) has grown to be my favorite event for professional development. Each year the loose ties of social relationships are rekindled with the serendipitous experiences and conversations that bloom in Austin each Spring. I was first exposed to SXSW in 2000 through the music and coding energy of my colleagues at Arthouse. The
Marketing Efforts that are Social and Experiential Win at SXSW Interactive, Part 2
Blog PostToday I’ll talk about more marketing initiatives that I found to be winners at SXSW Interactive. I found the "Catch a Chevy" and free Intuit pedicab's to be some of my favorites.