It’s exciting to hear the term “social business” being used more and more frequently by businesses and thought leaders.
Dachis Group’s definition – current trends in technology, work, and society offer opportunities to affect business culture, process, and systems driving improved and emergent outcomes.
Have you ever played the telephone game? The game starts with someone whispering a phrase to an adjacent person and the message gets repeated until the final person, who states it again and the message is often altered, usually to comic effect.
I know that it’s impossible for our original definition to maintain its fidelity as more people with more motivations adopt the term. But I think the original definition matters.
Otherwise, for all intensive purposes we can take multiple definitions for granite, making any debate like this a mute point. Know what I mean?
I defiantly agree with you on principal. Its interesting to see there elusion to you’re prospectives.
[wow, that was painful - heh]
a moot point?
I too wondered what is a mute point ? One that is made but not heard ? Or, one that is not made but has been only faintly heard (as in 1/2 mute on your tv ) ?
Hmm .. oh, well .. *social* to the rescue in the comments section. Thx, Ed.
Thanks Peter,
a warm welcome. I remember November 2009, when http://www.martijnlinssen.com/2009/11/redefining-meaning-and-goal-of-social.html pointed to Dachis’ definition in the midst of yet another barfight
Now E2.0 has not succeeded in getting the required traction, especially after last November’s E2.0 conference and the subsequent blog posts, all of a sudden it seems to have become equal to social business. Social Enterprise seems to be the new black now – whatever that may mean
Still, we live in a money world. I see plenty of business opportunities for (certain kinds of) social in certain areas, and (virtually) none in others
Allow me to rephrase your above definition then, as it is not serving any goal that appeals to companies IMO:
… – current trends in society, work and technology offer opportunities to improve business efficiency, emergent outcomes (whatever those two words mean) and employee satisfaction by innovating business culture, process, and systems
Shameless, I know. Then again, I am