Non-exempt Social Business
Blog PostHow should businesses think about non-exempt employee participation in social business?
Don’t hate the player, or the game (mechanics)
Blog PostThe five key elements of a game mechanics framework.
Asset allocation and your marketing budget
Blog PostWhat percentage of your spend should be allocated to emerging channels, i.e. social media and mobile platforms? And within those channels, how should investments be directed? Instead of giving in to the most persistent sales person or using a dartboard to randomly make decisions, adapt an approach from financial services.
Banking on the just noticeable difference
Blog PostConsidering business strategy in the payments industry.
Don’t Miss the Bigger Picture
Blog PostI’ve said before, that its interesting how people latch on to ‘Social Business’ but not ‘Social Business Design.’ It reminds me of both the long winded debates in the knowledge management community about the nature of ‘knowledge’ and in other circles when I’ve met marketing folks who only want to talk about promotion. In both cases, my reaction was that they were missing the bigger picture.
Stories: A Powerful Asset for the Social Business
Blog PostInstead of being the creator of a well-honed message, the brand needs to focus on being the facilitator and curator of authentic, connective content, employing social technologies and processes that make it easy for everyone in the social business to tell and share stories.
Your next best investment
Blog PostUse a next best investment approach in considering social commerce within your budget.