Panel recap: Making Sense of Social Business
Blog PostHere's a recap from a discussion I participated in last week in New York. Visit the Dachis Group Events page to learn more about where we'll be in the near future to engage with you in person.
Regression to the mean
Blog PostAfter starting the season 0-6, the Boston Red Sox are now seven games over .500 and in first place within the American League East. To the relief of Boston fans and the chagrin of Yankees fans, the statistics principle of regression to the mean comes into play. Boston wasn’t going to lose them all this
What Counts When Counting Fans
Blog PostSocial thought leaders have formed a consensus around fan counting: don't do it. The argument: if you measure what you manage, and you are only measuring fan counts, then you might rely on short term acquisition tactics that fail to result in long term engagement. And yet we hear every day that while a Social Strategy Director is focused on engagement, the Senior VP or CMO and even members of the board want to understand the plan to reach higher fan and follower acquisition benchmarks.
Social business requires a holistic point of view
Blog PostThe core elements of social business explained.
The 2.0 Adoption Council is now the Social Business Council
Blog PostTo learn more, visit http://council.dachisgroup.com
Designing Social Workplaces
Blog PostWriting on the ebizQ site, my Dachis Group colleague, Dion Hinchcliffe, asks what do social business approach offer for enterprise collaboration? In answering this question, Dion highlights three important and overlapping patterns that all relate to our ability to make previously hidden organisational activity visible, which I summarise here: Social networks amongst workers – How employees relate
Warning signs of social media brainwashing
Blog PostGlad you're still here. If you have seen these signs in a colleague, seek professional help immediately.
A simple followup on Facebook’s complex plan
Blog PostA look back at how the competitive landscape has changed for Facebook.
Four year flashback: Would you buy Facebook or DoubleClick?
Blog PostRewind four years. $2 billion in your bank account. Which internet business would you invest in?