Earlier this year, I participated in IBM’s Social Business Jam. Rawn Shah invited me to participate and I was happy to oblige, as IBM and Dachis Group see eye-to-eye on the holistic nature and massive potential of social business becoming a reality.
The IBM Social Business Jam brought more than 2,700 people from 80 countries together over 72 hours to participate in facilitated discussions around:
- Building the social business of the future
- Developing participatory organizations through social adoption
- Using social media to understand and engage with customers
- Determining what social means for IT
- Identifying risks and establishing governanc
Thankfully, IBM has also created a concise summary document of the Jam’s 2,600+ discussion posts. Some of the insights contained therein that you might find useful:
- Seven areas for social media measurement
- Organizational roles for IT and HR
- Lots of thinking around the people issues in social business
Maybe this was a biased sample, but there was agreement that social business is real and inevitable. You can download the full report here.
Social media has a role in social business, though the two are confused by the use of “social business” to describe “social media business”
The term ‘social business’ coined by Muhammad Yunus describes a cause driven, non dividend distribution approach with a primary social objective.
I participated in the IBM Jam and there was no apparent interest in what was ongoing in this end of the social enterprise spectrum.
Can we please be precise in out nomenclature. Otherwise it gets very confusing.
Jeff – thanks for sharing your point of view. Definitions matter and the term social business clearly has momentum as supported by IBM, Dachis Group, and others.