39 posts for May, 2011

A popular piece of advice in social media is “fail fast.” Or even extended to “fail fast, fail forward, fail better.”

Don’t believe it.

Earlier this year, Chrysler made a bold statement to the world, airing the Imported From Detroit commercial during Super Bowl XLV in February 2011. A month later, things in social media went bad quickly…

Location: Helsinki, Finland

Speakers: Jeff Dachis, Dachis Group CEO and Founder

When it comes to social media, content and platform usually find themselves lumped together in the earned media category. A better approach for brands lies in separating platform strategy and content planning.

The global Dachis Group Social Business Summit series launched in Sydney on March 2. The Mint, on Macquarie Street, provided the perfect atmosphere for nearly 100 people to actively engage and connect.
The diverse range of speakers included Peter Kim, Dachis Group Chief Strategy Officer; Kevin Tate, Dachis Group Vice President Business Development; Dion Hinchcliffe, Dachis [...]

Location: London

Speakers: Lee Bryant, Headshift | Dachis Group Managing Director
Headshift | Dachis Group Managing Director, Lee Bryant will be presenting.

For more information and to register, click here.

It is slowly becoming a given that a collaborative and cooperative mindset and culture are essential to team performance and organisational creativity. Perhaps counter-intuitively, even at such places as the investment bank Goldman Sachs where one might expect cut-throat competition to rule. It is reported that while they compete to recruit the most talented people, the emphasis on the cooperative mindset is so crucial to their value-creating dynamics, they now aggressively screen out those whose tendency is to be individualistic, highly-competitive ‘superstars’.

There is a myth in the marketplace that 2.0 adoption can be driven from the ground up, with no formal structure in place for organizational acceptance or strategic imperative. Not so. Senior level professionals drive social business – we have the results to prove it.

The final in the Dachis Group Social Business Summit series, and the first to be held in Asia, was convened in Singapore at the award-winning Boathouse Restaurant on April 6. A full house actively participated in sessions presented by: Jeffrey Dachis, Dachis Group CEO and Founder; Kevin Tate, Dachis Group Vice President Business Development; Dion [...]

Customer relationship management has been a difficult and expensive concept for many businesses to operationalize into reality, primarily because CRM implementation focused heavily on technology rather than process and culture. Social media creates new intelligence sources while requiring new processes and tools to manage unstructured information flow.