Here’s a visual containing the core elements of designing for social business.
(click on the image for a larger version)
Social business is driven by an integrated vision, grounded in a company’s business needs, capabilities and processes, and constituent met and unmet needs.
This vision must take current market considerations into account, given trends in technology, society, and the workplace.
With those in mind, effective strategy and tactics can be formulated and activated to connect the key elements of an enterprise’s value chain: end consumers, business partners, and employees. (The most common digital interfaces to these groups are internet, extranet, and intranet.)
The composite is a company’s social business design.
In the drawing, in my opinion, the line representing social business should be a circle instead of a line with an arrow on both ends. It needs to encompass the integrated vision completely. The intranet, extranet, and internet part is on target but help me understand the constituents as they relate to consumers and employees.