The London Social Business Summit was blessed by beautiful sunshine, giving the rooftop venue at the Imagination Gallery a lovely atmosphere for a day of fascinating talks.
Dachis Group Founder, Chairman, and Chief Executive Officer, Jeff Dachis, kicked off with a typically humble introduction and then we went straight into two heavy-weight thinkers to frame the day. JP Rangaswami, Salesforce.com Chief Scientist, launched into one of his trademark thought-inspiring talks about natural patterns of life and work, and how we are learning to cope with increasing pace of change in work, life, technology, and society. Following on perfectly, Author of The Power of Pull, John Hagel, put these trends into a macro-economic and business context, and made some great observations about how this helps us think about change.
IBM Executive Collaboration Evangelist, Stuart McRae, gave us a useful and practical insight into IBM’s experience with large-scale real-time collaboration, and our own diagram wizard Dion Hinchcliffe, Dachis Group Senior Vice President, presented a wide-ranging state-of-play for Social Business, highlighting current and future trends.
Michael Gold, Jazz Impact Founder and President, gave us a chance to get up and move our bodies, bringing to life earlier themes of improvisation and discovery through Jazz music, and this worked surprisingly well, enlivening the middle of the day.
Afterwards, Dachis Group | Archrival Managing Director, Charles Hull, gave us an insight into the role of social media in youth marketing, and Ming Kwan, Global Digital Marketing Manager from Nokia, talked about the Share to Connect programme inside the firm, which is part of a series of initiatives designed to connect the company better and derive actionable insights from social media monitoring. She also showcased some of our work at Headshift | Dachis Group on the Socializer project.
XPLANE | Dachis Group Founder, Dave Gray, then took us back up to look at the bigger picture of how Social Business design is trying to create The Connected Company, illustrated with his own excellent sketches. I then closed out the day with a talk about the increasing role that Social Business Intelligence and analytics are playing in building out Dave’s vision of a connected company.
If the level of conversation and engagement over the ensuing cocktails is anything to go by, it seems the day was a real success and, more importantly, provided an opportunity for over 120 of our respected peers and colleagues to share their thinking on the current state of Social Business practice.
JP’s slides can be found here.
Stuart’s slides can be found here.
Dion’s slides can be found here.
Michael’s slides can be found here.
Charles’ slides can be found here.
Ming’s slides can be found here.
Dave’s slides can be found here.
Lee’s slides can be found here.
