Marketing : IT :: Dogs : Cats
Blog Post“Big data, cheap processing, and social media, are changing the advertising and marketing landscape. IT has been quietly hammering away on advanced analytics systems and platforms to aggregate and filter data, while sites like Facebook, LinkedIn and Twitter can provide exactly the detailed demographic data that marketers say they need. Put it all together and
Moving Beyond Systems of Record to Systems of Engagement
Blog PostWhen we look back at the first decade of the 21st century, it will be obvious that a few momentous changes in the business and computing landscape occurred. Of these, one of the most profound has been a decreasing emphasis on systems of record and the move towards what are called systems of engagement. Over the last 30 years, information technology has transformed the business landscape by capturing, structuring, and automated a growing percentage of the information that our businesses require to operate. This has offered a multitude of benefits to the organizations that have heavily invested in IT, not the least that information technology has been the one area where world class companies typically invest more than average performers. This is in contrast to finance, HR, or procurement, where the best companies usually spend far less than middle-of-the-road companies.
How to get the most from a social media audit
Blog PostAs Peter Kim notes, we are in a period of transition where social business is becoming part of business as usual. As this happens, we need to implement practices that are repeatable and scalable. Social media audits are one of those practices that should be baked into that ongoing model. However, as we “operationalise” social business it is important that we avoid confusing management activities with actual engagement or the process of designing engagement. It is too easy to get caught up with gathering data, examining statistics and creating graphs – this social intelligence is only useful when it is used to actually help with forward planning or to review progress.
New dogs and old tricks
Blog PostIn case you haven't noticed, we're in the middle of a war for talent.
The impact of social media on IT
Blog PostYesterday I explored in detail on ZDNet some of the issues that businesses are encountering as social media moves into the enterprise space in a truly strategic way this year. Not only is there a proliferation of new applications for external and internal social media, but traditional business applications are often getting social media capabilities
Charlene Li on Open Leadership
Blog PostLast week I discussed the updates to Groundswell and I'd be remiss if I didn't highlight the continuing work of co-author Charlene Li. Charlene has been a trusted advisor to marketing leaders for over a decade, helping make sense of search and portals in the early days and then building awareness and understanding of social media.
Take your SharePoint implementation to the next level
Blog PostAmong Social Business and E2.0 practitioners, there has been some debate about whether or not Microsoft’s SharePoint product is (or can be used as) an E2.0 solution. Regardless, within the world of social tools, SharePoint is impossible to ignore, and for as long as IT departments are able to dictate to their business organisation the tools that must be used, it will continue to be a major market segment.
Three slides of social media history
Blog PostSharing a few slides here from my SXSW session earlier this year. I feel like an internet historian of sorts, since I started tracking social media examples back in 2005 and then published a huge list in 2008.
Groundswell and social business: moving towards maturity
Blog PostYesterday I covered general updates to Groundswell and specifics around Twitter. The other major update to Groundswell focuses on attaining social maturity and provides a model where companies can self-identify and determine what's needed to progress further.
The Groundswell rises again
Blog PostForrester Research releases an update today to Groundswell. I dive deeper into the content with co-author Josh Bernoff.