5 Hard-Earned Lessons in Social Media Listening and Response
Blog PostWe recently undertook a rapid (and non-exhaustive) review of the social media listening and response tool landscape for a client. Like many of you, our eyes began to glaze over after we reviewed video demos and read marketing materials. It seemed like every tool was exactly the same. On the surface there was almost no differentiation among tools, but as we began our detailed briefings we learned that things were not quite what they seemed.
Toward a theory of information relativity
Blog PostPeople often ask me how to visualize information. They ask things like “How can I visualize my industry ecosystem?” or “How can I visualize how my product works.” Getting the question right is the most important component in information design, and it’s the most common point where information design goes wrong.
Social Business Intelligence: Positioning a Strategic Lens on Opportunity
Blog PostRecently I've been tracking the growth of social analytics and the means of delivering well on it. Connecting it to the needs of the business is the next step beyond basics of collating, aggregating, and identifying patterns in what the world is doing that affects your organization. On ZDNet recently, I explored the rapidly growing trend of big data. Collectively, big data represents a set of highly innovative new ways that companies are developing to distill value from the sheer scale, richness, and complexity of today's vast networks of people and their data, of which the Internet is just the biggest example. It is social media in particular, however, where big data and business value intersect.
Learning to adopt
Blog PostThe success of a new collaboration implementation is largely dependent on the extent to which it is adopted within an organisation. Introducing a new way of working is always going to involve a certain amount of discomfort for users as the organisation gets used to a change but there are ways to make this part of the experience easier. Incorporating learning principles into the adoption strategy can help users get comfortable with change faster.
The Path to Co-Creating a Social Business: The Early Adoption Phase
Blog PostThe figures vary but in the last several years a major change has begun in organizations around the world. Sometimes the efforts are small and unsanctioned, sometimes they are big and bold, but increasingly businesses are employing social media strategically to engage deeply with both their workers and customers. We see this all the time
SXSW Interactive 2012
Blog PostSXSW Interactive 2012 is going to be a massive event and Dachis Group has submitted fifteen ideas for inclusion.
Give them what they want
Blog PostOn Thursday morning last week, I saw a Facebook post from Coca-Cola in Spanish or Portuguese and another from Levi’s in French. I assume that some sort of geotargeting glitch had caused both messages to post worldwide rather than in target markets and native languages. The Levi’s post had no comments, but something interesting developed on
What’s the cost of feeding an ego?
Blog PostYesterday, measurement service Klout announced that they had added five networks to their score calculations, allowing users to have their composite influence tracked on social networks like Facebook, Twitter, Flickr, Blogger, and others. Users can integrate their lives...but at what cost?
Facebook Places, Locations Coming Out of Beta
Blog PostAs the social world advances, consumers are turning more to location-base social networks to showcase their favorite places and redeem deals for checking-in. There have been discussions among Facebook Developers the past few weeks regarding the new features being released for Places and Pages that began rolling out on July 13th. These features are designed to help brands establish a more localized presence on Facebook, while also making the experience more useful to the Facebook community. However, there are limitations in not providing a custom experience for consumers. These new features will be rolled out to pages automatically and follow the previous set-up of parent-child relationships.
Design strategy for the changing web
Blog PostWe create social tools and systems that work for users, so-called situated software that feels native to a particular context. Social software solutions informed by case studies and driven by a constant focus on the user experience. In a world of rapid technological advancement, we must acknowledge that our interaction with the web has fundamentally shifted.
