Facebook f8 was filled with rich conversations with the many Facebook Product Management and Partner Engineering Teams that we have built relationships over the years and through the more than 500 social apps we have delivered on the platform. My primary discussions focused on key teams that drive my overall business Page strategy perspective: News Feed, Pages, Distribution and Mobile.

I have filtered the essential details into this to-do list outlining what marketers need to prepare for today and over the next quarter:

• Understand Facebook information architecture of User, Action and Object
• You have a few weeks until Timeline is active across the user base
• Activate a test application for your Social and Marketing teams to enable the Timeline experience now to experience the new interface
• Build a Brand Vocabulary for your Open Graph App Actions
• Reevaluate the social personas and lifestyle value you offer your customers through your object engagement and future Action distribution in Timeline
• You have a few weeks until Open Graph verb targeting is available for ad targeting
• You have a few weeks until the new Mobile updates are released to bring Timeline and Open Graph to the phone of your customers
• Convert your current Facebook Apps to the new Open Graph to include Actions
• Your Page and Tabs will not change in the near future but distribution of Action engagement will soon and is already in the Ticker and News Feed
• Prepare to optimize your organic Page tactics for Timeline and Ticker distribution
• Page Status Updates with Video or Images will be more prominent in Timeline then text. Prioritize your content calendar and sources for this media.
• Prepare to claim and clean-up your Places under the Parent-Child administrative resources
• Establish an incremental media budget for daily/weekly use of Sponsored Stories to amplify trending Actions