The Connected Company: Environment and Organization Come First
Blog Post, The Connected CompanyTechnology solutions will be applied to management challenges in time. Market forces make it nearly inevitable. It remains to be seen if they’ll be effective without management interventions It’s important to allow for new roles and ways of thinking to grow organically within an organization as a foundation for this transition. Are you ready to make a transition to managing a socially calibrated organization?
With Social Search, Google+ Could Deliver 1.21 Jiggawatts of Social Energy
Blog PostWhen Google+ arrived on the social media scene back in June, it was heralded by a geek fanfare normally reserved for Comic-Con and Cupertino press conferences. As someone who proudly wears the badge of Early Adopter like a military chevron, I jumped in with abandon.
Lord of the Likes: Taming the Feral Community
Blog PostWhile working on a recent project, I was asked to step in to a branded Facebook community that already had a very active following. Problem was, the brand presence up to that point was minimal and the community resembled something from William Golding’s Lord of the Flies. Due to the lack of an official brand voice, a group of extremely engaged advocates rose to power. Though their participation and assistance was appreciated, there was a clear need for an official presence in the community.
More Serendipitous Social Upside Vignettes
Blog PostContinuing with my series on unexpected windfalls and other business benefits realized from socialworking, here are two more examples. I need to anonymize these to protect the member companies. One is a large retailer, the other is a large life sciences multi-national. Social Delivers the Goods We’ve all had that experience when we waited for
Change is changing
Blog Post, The Connected CompanyChange is accelerating, to the point where it will soon be nearly continuous. Periods of sustained competitive advantage are getting shorter, and there are a host of studies that confirm that this. It’s not just something that is happening in technology, either. It’s happening in every industry. We need to change the way we think about change.
Listening: make the effort
Blog PostLike many other evolutionary adaptations, we’ve all evolved to look like good listeners-- in life, to give off the cue we’re available for emotional support, and in marketing, to show executives and/or the public, we’re aware of what’s being said about us and/or our brands. Problem is, in marketing, as in life, many of us are not good listeners.
Do Your Social Servicers Speak “Brand”?
Blog PostSo much thinking goes into the process, technology, and people who should be involved in the social service function, that often times, once all the logistics have been finalized, many brands forget one of the most critical parts of training – brand voice. And, as brand marketers, it’s important to balance the brand voice we’ve worked so carefully to craft with the nature of other business functions that may also be participating.
How Gen Y Want to Learn
Blog PostHow would you create your ideal learning experience for work-related learning? What would it look like, where would you be? Who would you be with? How long would it last for? Would you be creating anything, interacting with anyone, discussing, reflecting, listening, watching, experiencing?
Defining Social Business Design
Blog PostOn Tuesday morning I presented at the Get Social Roadshow in Cardiff under the title of “Social Business Design in Business Today.” The bulk of the conversation was around examples and case studies of good social business design. Starbucks, RedBull and RPC all featured.
How valuable is your engagement?
Blog PostIs the metric of engagement used so frequently in social media that its meaning has become blurred?
