Ladies, let’s be honest: it can be really difficult to find a pair of jeans that fits well. Luckily, Levi’s addressed the problem head-on with Levi’s Curve ID – a line with a unique custom fit system focusing on a woman’s shape, not size.
Through the months of September and October, Levi’s stores across the globe are holding Custom Fit events to promote the Levi’s Curve ID line.
We’re lucky to have partnered with Levi’s on social campaigns such as Go Forth and Watertank. To complement the campaign, Levi’s asked for our help creating a link between the live fitting events and their robust social community. We created a Facebook experience to support the campaign and its 85+ unique, worldwide events.
Our efforts in this project included creating a photo gallery that pulls images from Picasa, an international event finder, and an updated Digital Fitting Room (DFR).
Photo Gallery
Levi’s country managers are tasked with taking pictures at each of their store events and uploading them to a Picasa album we set up via iPads and Eyefi. Once the photos are uploaded into Picasa, our Facebook application pulls the photos into the appropriate country so that women can see themselves on the Levi’s Facebook page and browse through real women all over the world who are, just like them, finding their Curve ID during the campaign.
International Event Finder
Once on the Facebook application, users can search for fitting events in their own country. They can also RSVP for specific store events through Facebook invites. We built this experience to be translated across ten languages to support a whopping 60 countries from Brazil to Poland!
Digital Fitting Room (DFR)
For those women who aren’t able to attend an event, we localized a unique digital experience for them. Once on the Facebook application, women can click through to the Digital Fitting Room that we built in so that they can find their own Curve ID.
To create this Digital fitting room experience, we took Levi’s regular DFR application, Facebook-sized it and added Facebook sharing capabilities so that it could live in the Facebook environment. This was a challenge given the local requirements of each country – some countries have three Curve IDs to choose from, while others have four.
The application has been live for several weeks now, and so far, we’ve had great results. The lesson learned is simple: celebrating women’s curves through Levi’s with the help of a translated Facebook app makes us all feel just that much more connected.
