The Microblogging Maturity Model (MMM)

Almost every modern organization has experienced it by now. Perhaps it was someone who signed up on Yammer two years ago and invited everyone to join. Maybe it was a corporate-wide implementation of Jive, Socialcast, or IBM Connections? At some point, the microblog was introduced. After seeing a few of these launches over time, it becomes apparent that there are elements of sociology and group identity at play. Each microblogging community seems to go through a series of distinct phases as it matures into a full realized and functioning group. Each step in maturity adds exponential value to the organization, so there is tremendous value in moving through the stages as quickly as possible.