Creatives in Interactive Social Media: How in the hell are we supposed to know everything?
Blog PostThe Great Splintering Watch an early episode of Mad Men and marvel at the poor lads (and occasional lass) trying to wrap their minds around television and print. It’s cute. Now, fast-forward to the age of socially-driven, digital interactive experiences. Shield your eyes as the design department fractures into dozens of specific and overlapping disciplines.
Program Identity Design: People’s Choice Awards
Blog PostSocial Design is a product strategy model that places users at the core of an experience. It allows products and brands to scale by incorporating a user’s trusted communities, driving conversation and creates a strong sense of identity through the experience. This is a model that Facebook has popularized in the development of their own
Buzz of the Week Thanksgiving Edition
Blog PostWelcome to the Post-Thanksgiving edition of Archrival | Dachis Group Presents: Buzz of the Week. Now that the tryptophan has worn off, the Black Friday insanity has subsided, and you no longer have to endure awkward conversations about politics with your inebriated Uncle Chauncey, you’re back in the office and faced with a mountain of
A business within the business
Blog Post, Enterprise 2.0, The Connected CompanyA lot of problems in business could be solved if we could align the interests of employees and managers with owners. Is there a way to get everyone to act like owners? The answer is yes – but not without changing the structure of your company in ways that might make you a bit uncomfortable.
Social Business Transformation in Legal and Professional Services
Blog PostDespite a great deal of investment in IT and much discussion of the role of KM and talent management functions in law firms, how much progress have most firms really made in bringing together people, process and technology in pursuit of this kind of operational excellence?
QR Codes Go To College
Blog PostIn the midst of the growing industry pressure to force-feed these barcodes into the marketplace, we noticed a profound indifference being shown to QR codes by the one demographic that can make or break a trend – college students.
The Lucky One
Blog PostToday, I know I am lucky to be surrounded by a group of brilliant colleagues who understand—and innovate on—every facet of the social business. I am also lucky to be in the right place at the right time. Just as my parents eventually realized I wasn’t wasting time on my first social network, companies are overcoming their fear of social and are ready to take their relationships with customers to a new level. This shift can’t be attributed to luck. Luck is too dismissive. This is the natural progression of the business world, and we knew it would come sometime.
Taking the Black Magic out of Black Friday
Social Business IntelligenceHere at Dachis Group, we’re putting our Social Business Index (SBI) through its paces tracking hot social topics and testing for compelling output around big brands. With Black Friday looming large, we’re using it as a unique opportunity to spot trends and test the rapid insight gathering capability of the tool. From the huge volume of data we’re surfacing, we can identify trends, frequency, volume, and accurately gauge sentiment from tone and word usage. In preparation for every retailer’s favorite holiday (and one of their biggest money makers of the year), we’ve plucked a few interesting nuggets around some of the largest retailers that were hidden in the cornucopia of big data in the SBI.
Black Ops for Black Friday
Blog PostI’ve never done the Black Friday thing. Why would any human being subject themselves to that stress and, well, craziness? Friends of mine tell me they love it. They’re busy scoping out all the best deals, online and offline, well before the big day arrives. They’re like highly skilled commandos when they finally descend upon
Monday Movers: A Closer Look at the Social Business Index
Blog PostThis post was co-authored by Kate Rush Sheehy and Joe Pinaire. On Fridays, The Atlantic Wire takes a look at weekly top movers in the Dachis Group Social Business Index. Each Monday, we dig a bit deeper to into ranking changes. This week The Atlantic Wire discussed shifts in the SBI score from NASCAR, Sony, and BBC. However, a
