This post was co-authored by Kate Rush Sheehy and Joe Pinaire.
On Fridays, The Atlantic Wire takes a look at weekly top movers in the Dachis Group Social Business Index. Each Monday, we dig a bit deeper to into ranking changes.
This week The Atlantic Wire discussed shifts in the SBI score from NASCAR, Sony, and BBC. However, a number of other big brands were also on the move. Let’s take a look at some of the changes in rank for the Estée Lauder Companies and Whole Foods Market.
Whole Foods Market, Inc.
Austin-based Whole Foods Market climbed seven notches on the Index to achieve rank as the world’s 51st most social business. The specialty foods giant has garnered significant buzz, for much varying reasons, over the past couple of weeks. For starters, Whole Foods stores throughout the country have commenced an aggressive holiday push, publishing a variety of seasonal recipes and promoting deals across their plethora of social presences. Moving forward, the brand is also showcasing their social savvy by charting new territory in Pinterest; they have created eleven pinboards which have attracted an impressive following on the nascent platform. No less, their rise in the ranks also comes on the heels of news that an Oakland store was vandalized as part of an Occupy Oakland march. Said news had the social web abuzz with varying rumors about the incident and the brand leveraged social to dispel the rumors. Lastly, CEO John Mackey recently authored an opinion piece on jobs and economic freedom in the Wall Street Journal; those who amplified the article attributed the article to Mackey’s title (i.e. CEO of Whole Foods), as opposed to his name. As social buzz around Mackey’s WSJ piece and the incident in Oakland begin to fade, it will be interesting to monitor how well Whole Foods fares with their holiday approach and without the exceptional variables involved.
The Social Business Index analyzes signals from over one hundred million social sources globally and measures effectiveness of strategies and tactics organizations employ within social channels. To learn more, visit SocialBusinessIndex.com and follow @DGSBI on Twitter.
