36 posts for December, 2011

Shift in Medium = Shift in Perspective

Posted on December 9th, 2011 By Stephanie Gioia

The Challenge
Last week we had a great session with a large tech client who was convening a new global sales force for the first time.  Our goal was to take the individual insights gained by salespeople with 6-12 months of field experience with this new product and boil up best practices.  The challenge was that [...]

Buzz of the Week // Dec. 5 – Dec. 9

Posted on December 9th, 2011 By Don Aguirre

Welcome to this week’s edition of Archrival | Dachis Group Presents: Buzz of the Week.
This week we learned that zebras like to give shout-outs at the most random times, parallel parking isn’t as difficult as your high school driving instructor made it seem, there really is something more atrocious than Jar Jar Binks, and cheating [...]

PDX Digital Marketing Conference

Posted on October 26th, 2011 By Jenny Murphy
December 11, 2011 to December 12, 2011.

Location: Portland, OR

Speakers: Tom Bennett, Dachis Group Consultant
Now in its fourth year, the Digital Marketing Conference on December 11-12 will connect marketing professionals and students with new customers, ideas, technologies and business opportunities. With the theme of “Where today’s marketers connect,” the conference will span two days with national keynote speakers, presentations by Portland business leaders, a boot camp, and the fast-paced [...]

Can’t get no satisfaction: Why service companies can’t keep their promises

Posted on December 12th, 2011 By Dave Gray

Service companies can’t show customers a tangible product. Since services are intangible, the only way to sell them is by making a promise to perform. But most service companies fail to keep their promises, leaving customers frustrated, confused and abused. Why do so many service companies fail to keep their promises to customers?
Customers have become [...]

Monday Movers: A Closer Look at the Social Business Index

Posted on December 12th, 2011 By Kate Rush Sheehy

On Fridays, The Atlantic Wire takes a look at weekly top movers in the Dachis Group Social Business Index (SBI). Each Monday, we dig a bit deeper to into ranking changes.

Social Business Index Inside Scoop – Dallas

Posted on November 29th, 2011 By Jenny Murphy
December 12, 2011; 6:00 pm to 8:00 pm.

Location: Dallas, TX

Speakers: Erik Huddleston, Dachis Group Chief Technology Officer
Dachis Group is hosting a cocktail reception to engage participants in a discussion about Social Business performance measurement and the Social Business Index. The Index, which launched to the public in September, provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies based on Dachis [...]

Two Straightforward but Underused Social Program Amplification Strategies

Posted on December 13th, 2011 By Gunter Pfau

I’m sure you’ve heard the line that the best customer is an existing customer. Well it’s true and this logic can be extended to your employees and/or your most loyal followers within social communities when it comes to amplifying your social programs. Think about it, for a company, employees are family and rabid customers are [...]

Social Business Index Inside Scoop Webinar

Posted on November 29th, 2011 By Jenny Murphy
December 13, 2011; 9:00 am to 12:00 pm.

Speakers: Erik Huddleston, Dachis Group Chief Technology Officer
Please join this webinar with Dachis Group CTO Erik Huddleston and learn how the world’s largest companies benchmark their social business performance across brands, geographies, and operating units.

Webinar: Social Business Index Inside Scoop
Date: Tuesday, December 13, 2011
Time: 9:00 am PST (Noon EST)
Presenter: Erik Huddleston, CTO, Dachis Group
Twitter: @DGSBI #DGSBI

In this 45 minute webinar, you’ll learn [...]

Gamestorming and Visual Thinking Workshops with Dachis Group

Posted on December 14th, 2011 By Maia Garau

In recent months our Amsterdam office has been leading a number of Gamestorming and Visual Thinking workshops for clients in Jordan, Finland, Switzerland and the UK.
In our consulting practice at XPLANE|Dachis Group we use visual thinking to guide our clients from complexity to clarity and ultimately to better storytelling. Our consultant-designer teams facilitate visual conversations [...]

Social Business Index Inside Scoop – San Francisco

Posted on November 29th, 2011 By Jenny Murphy
December 14, 2011; 6:00 pm to 8:00 pm.

Location: San Francisco, CA

Speakers: Erik Huddleston, Dachis Group Chief Technology Officer
Dachis Group is hosting a cocktail reception to engage participants in a discussion about Social Business performance measurement and the Social Business Index. The Index, which launched to the public in September, provides ongoing real-time ranking, analysis, and benchmarking of Social Business adoption and performance of the most connected and engaged companies based on Dachis [...]

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