(2 posts)

Levi’s® WaterTank: Successful Integrated Cause Marketing in Action

Posted on March 29th, 2011 By Bryan Stratton

We’ve been fortunate to partner with some great brands on a number of social cause marketing initiatives over the years, but the WaterTank Facebook app that we developed for the Levi’s® brand is our most ambitious one to date. Launched on World Water Day 2011, the app promotes Levi’s® Water

Disney: Doing Social Right

Posted on January 5th, 2011 By Bryan Stratton

Amid all of the holiday chaos, you might have missed an absolutely astounding announcement from Disney in early December. Their Facebook presence extends to over 100 million fans across more than 200 Facebook Pages, and they’re adding more than 5 million fans per week.

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