As the year 2009 was drawing to a close, we abandoned the typical fortune telling of what the upcoming year will hold. Instead, we created an open community “idea site” to crowdsource some ideas. We wanted to know what you thought would be the social business imperatives for the upcoming year.
At our recent Social Business Summit 2010 in Austin, Christine Morrison from Intuit talked about some of the lessons learned in their use of Social Marketing for TurboTax. Her presentation reviews four takeaways, including customer trust and authenticity, based upon her experiences.
Below is Christine’s slide presentation, which contains the highlights of her presentation.
At our recent Social Business Summit 2010 in Austin, Charlene Li (@charleneli) gave us a look into some of the content from her new book Open Leadership, which is now available on Amazon.com. In her presentation she makes the case for Open Leadership, and talks about leaders who have the confidence to give up control, but still be in command.
Below is Charlene’s slide deck from the presentation, giving you a brief glimpse into the content of her talk.
The Intention Economy is a phrase first coined by Doc Searls (@dsearls) in an article in the Linux Journal in 2006. While people were discussing attention scarcity, Doc argued that knowing peoples intentions was far more important to marketers than getting their attention. An earlier reference to consumer intention was described by John Hagel (@jhagel) in his 1999 book Net Worth as well. If you look at the trend in social consumer websites you can see that their thoughts are starting to seem visionary, and there are some corollaries in the enterprise.
At the Dachis Group Social Business Summit 2010 in Austin, I had a chance to record a video interview ThoughtFarmer Vice-President Gordon Ross. We talked about intranets and their evolution, some of their larger high-profile client deployments, reducing email, and the strengths of ThoughtFarmer as a collaboration tool.
Rick Maynard (@kfc_colonel), the Manager of Public Relations for Yum! Brands / KFC Corporation, spoke at our recent Social Business Summit 2010 in Austin about his experiences listening to the voice of the customer.
Attached is Rick’s slide deck from the presentation, giving you a brief glimpse into the content of his talk. If you weren’t at the summit, Rick had some incredibly entertaining stories about his experiences with customers, and how they relate to the KFC brand through social media.
Karen McGrane (@karenmcgrane), a partner at Bond Art + Science (@bondartscience) spoke at our recent Social Business Summit 2010 in Austin about how the user experience of the Enterprise 2.0 systems is going to make or break the ability to really go social.
Christoph Schmaltz wrote this post on the Headshift blog today, which includes some slides from the UK’s Confluence User Group.
Jackie Huba (@jackiehuba) spoke at our recent Social Business Summit 2010 in Austin on how to engage what she calls the “One Percenters.” Those are the vocal minority of users whose opinions are amplified on the social networks. Jackie is an expert on this topic, having authored multiple books on the subject.
Sam Decker spoke at our recent Social Business Summit 2010 in Austin on the topic of being customer-centric. He uses the phrase “customer oxygen” which refers to your ability to understand your customers, put yourself in their situation, understand their business challenges, and breathe the same air that they do.
