Networked for Intelligence
Blog PostFreeing the flow of information so more people can act on it is a major benefit of social business design. Social technologies combined with corporate culture that supports information sharing behaviors enables a networked infrastructure. The networked infrastructure helps break down information silos to create a marketplace for information exchange.
Create More Value Than You Capture
Blog PostOne key theme from last week's Web 2.0 Expo event in San Francisco is that the winning business models must create more value than they capture. Creating vast amounts of external value requires a business to have a keen understanding of what people want. Social technologies enable businesses to capture this information directly from constituents at scale.
Promoted Tweets: Let the Facts do the Talking First
Blog PostThis week Twitter unveiled a new advertising platform called Promoted Tweets during its Chirp conference. Twitter developed Promoted Tweets with the vision of a new hybrid model of paid and earned media where advertisers will pay for prime real estate on Twitter based on how well a tweet resonates with viewers. This blog post states the facts we have gathered about how it will work.
Shepherding Social Business Transformation
Blog PostSocial business requires a shift in culture and structure to allow for transparency and democratization of processes. This shift does not happen overnight. It’s easy for people to get discouraged and resist change when the transformation process takes time and doesn’t come easy. Hence, social business evangelists have emerged to help sustain the momentum and promote cultural changes required for social business. This post outlines five key characteristics of a successful social business evangelist.
Wanted: A Leader Who Takes Command, Not Control
Blog PostDuring her presentation, Charlene Li said leaders of modern organizations must adjust to working in a world where they are not in control. The reality is that modern organizations are no longer in total control with customers posting public complaints on Twitter and employees leaking information on Facebook. The sooner leaders accept this reality, the better. However, Charlene recognized that there are limits to how much control a business will give up.