The blurring of the lines between the consumer Internet and the business world has continued apace this year. I’ve begun referring to this phenomenon as CoIT when it happens in the workplace, but that’s not quite the full story either. What has happened is that social media has become one of the biggest mass changes in global behavior in a generation (since the advent of the Internet itself.) Over the last few years, the meme around social has filtered down into a countless activities and processes across the business world, giving rise to now significant trends like Enterprise 2.0, Social CRM, customer communities, and so on. Keeping track of all this has officially become a full-time job and those just getting familiar with the Social Business world have a lot to absorb to get oriented.
To help with keeping up with the fast moving pace of Social Business, we’ve created a useful new model aimed at helping keep track of the major moving parts of Social Business today. We define Social Business here as the distinct process of applying social media to meet business objectives.
It will come as little surprise to readers here that businesses this year have been getting increasingly serious about social media as they find that their customers are spending a rapidly growing amount of time there. The most recent numbers show that Americans are spending nearly a quarter of their online time in social networks, far ahead of other forms of Internet activity. The numbers worldwide aren’t much different and implications for businesses are many and varied. I’ve explored these extensively before and it goes well beyond such ideas like “Facebooking” the enterprise. Yet due to the top-down way most organizations operate, businesses continue to fall behind what’s happening in the marketplace today. Unfortunately, the underpowered, non-scalable, expensive, and fundamentally limited value creation techniques of yesteryear won’t begin to suffice in today’s rapidly emerging Social Business landscape.
Yesterday in Portland at OSCON’s Cloud Summit I spoke about major emerging trends in business, IT, and the Web. Specifically, I explored how Enterprise 2.0, Cloud Computing, and something known as Service-Oriented Architecture (SOA) have converged on top of the same “problem space” to become the essential fabric for how we solve the business problems in our organizations.
At our recent Social Business Summit 2010 in Austin, Dion Hinchcliffe gave a presentation about the state of Social Business Strategies in 2010, and more importantly what is working and why. His 56 slides are included below, in the event that you weren’t able to attend the summit. They cover topics such as social business benefits, the social supply chain, and communities.
I’ve had time to sit back and digest the great many discussions, meetings, and ideas circulating at this year’s excellent Enterprise 2.0 Conference in Boston, just over a week ago. For just about everyone I spoke with, there was a consensus that this was a special event this year and the industry has hit a new level of maturity. This was evident by the proliferation of vendors, major client-side success stories such as CSC’s presentation on how they achieved over 50,000 registered internal users of their social community, and the 2.0 Adoption Council’s outstanding all-day workshop of customer stories with concrete lessons learned about planning, advocacy, adoption, community management, ROI, and much more.
For those who have been working in the social computing sphere the last few years, either externally or internally, it’s become abundantly clear to us that all business is becoming Social Business.
For the rest of us who aren’t there yet, major change is still evident: The Web itself has become pervasively social as we’ve changed [...]
I had the chance to interview Luke Hohmann at the Web 2.0 Expo 2010 in San Francisco. We discuss some of the concepts in Luke’s new book “Innovation Games: Creating Breakthrough Products Through Collaborative Play.” Luke’s work is incredibly fascinating, covering such interesting things as how to assign limited sales resources to opportunities using concepts from game theory.
At the Web 2.0 Expo 2010 I had the chance to interview Mark Cesario, from IBM’s Rational software group. We discussed their new Collaboration Application Lifecycle Management (CALM) efforts.
At the Web 2.0 Expo 2010 in San Francisco I had the opportunity to interview Dropbox founder John Houston. In the interview we discussed how he got the idea to create Dropbox, and the status of the Dropbox API.
At the recent Web 2.0 Expo in San Francisco, I had the opportunity to record this video interview with Ross Mayfield, the CEO of SocialText. During our talk, we discuss interesting topics, such as microblogging and the creation of the term “Enterprise 2.0.”
