The Future of Super Bowl Ad Success
Blog PostThe USA Today Admeter has long been the benchmark for brand marketers to measure the success of Super Bowl ads. But in 2012, the world of brand measurement world has changed, thanks to social and big data. Focus groups, clip-boards and M&Ms Like many old-school measures of brand success, the AdMeter relied on an in-person panel
Launch of Social Performance Monitor
Blog PostToday we’re excited to launch a new service that helps global brands incorporate social into their return on marketing investment calculations. Social Performance Monitor (SPM) is our third app built on our big data analytics platform, and our first subscription service, following the Social Business Index and Social Portfolio Insight launched in late 2011. Here’s
Global Social Media Governance and Coordination: The Social Portfolio Problem
Blog Post, Social Business IntelligenceDistributed, decentralized complexity of organizations breeds significant problems and opportunities in managing social business. How do you share policies and procedures when it is unclear who is participating in social media? How do you cross pollinate best practices and innovation that rises up from the genetic diversity offered by mostly autonomous execution? When crisis hits, how do you quickly identify and coordinate the individuals that need to be on message with a response?
Introducing the Public Launch of the Social Business Index
Blog PostMany of you may recall the launch of the Social Business Index in June. We were all excited about it and it generated some interesting conversations in the market. Unfortunately, unless you were a social media practitioner, brand owner, or social strategy owner in one of the companies covered by the Index, there wasn't much to see. Today we are excited to open up a portion of the Social Business Index to the public as a resource on social business adoption and performance and as part of our ongoing conversation about what it means to be a high performing social business.
Crowdsoucing: Man vs Machine
Blog PostWhen I first heard the story of John Henry as a very young child, I found it puzzling. I couldn’t understand how anyone could honestly believe that somehow the human spirit could triumph over machinery at manual repetitive tasks. Later, I came to understand that this story was an allegory for society’s struggle to accept marginalization in value of human labor as a result of the modernization of the industrial age.