I’m sure you’ve heard the line that the best customer is an existing customer. Well it’s true and this logic can be extended to your employees and/or your most loyal followers within social communities when it comes to amplifying your social programs. Think about it, for a company, employees are family and rabid customers are [...]
A deep-dive into our Program Identity Design process.
A couple of years ago I wrote a post about how consumers and brands are friends on Facebook. The new Facebook changes reinforce this frame. It’s now more important then ever for brands to cultivate meaningful relationships with consumers. The new Facebook user Profile, Timeline, provides brands with an amazing opportunity to incorporate themselves into the fabric of consumers’ digital lives.
Facebook changed the game again today.
We’re living in amazing times as digital marketers. Never-before has the world seen an opportunity such as this. The day where digital has audience and data at massive scale is here. Facebook with its 750+ million active users can deliver a Super Bowl commercial size audience on any given day. Twitter with its 350 billion tweets per day is a goldmine of data. It’s all coming together. The rich and transparent data creates an opportunity to uncover insight; the two way conversations that are being had by brands via social channels create an opportunity for a learning and feedback loop; couple these with market feedback and there is an opportunity to develop a closed loop ROI system that enables us to shift the conversation from brand marketing to Performance Brand Marketing.
In recent months Facebook has focused the conversation between developers, brand marketers and agencies around Social Design. As Facebook puts it, “Social Design is a way of thinking about product design that puts social experiences at the core.” This blog post will focus around my interpretation and extension of this concept to the conception and [...]
Yesterday Facebook launched a small, but powerful new feature that enables anyone on Facebook to tag a brand in a photo. The native Facebook Photos app is by far the most popular app on Facebook. With an astounding 100 billion total photos expected to be uploaded on Facebook by this summer, the new tagging feature presents new engagement opportunities and considerations for brands and community managers.
A Facebook presence should be designed through the social business lens to encompass the development of social experiences that enable connections with all constituents.
“Is it possible to develop a social experience in a way that it can be launched and engaged with seamlessly across Facebook and a brand website, and what are the merits of doing this?”
A lot of our clients ask us about the merits of cross-platform experiences. I’ll define a cross-platform social experience as a consumer facing social experience that spans to engage consumers in a seamless fashion across platforms–Facebook, social website (a website leveraging social graph components), mobile, YouTube, Twitter, etc.
In my last blog post I wrote about TV ads being flat. I feel that the entire TV experience needs improving and that none of the big players have gotten it right. In this post I’m going to lay out what is missing and what I think the TV experience should be.
