Cross-Platform Social Experiences – To Do Or Not To Do
Blog Post“Is it possible to develop a social experience in a way that it can be launched and engaged with seamlessly across Facebook and a brand website, and what are the merits of doing this?” A lot of our clients ask us about the merits of cross-platform experiences. I’ll define a cross-platform social experience as a consumer facing social experience that spans to engage consumers in a seamless fashion across platforms--Facebook, social website (a website leveraging social graph components), mobile, YouTube, Twitter, etc.
Experience TV
Blog PostIn my last blog post I wrote about TV ads being flat. I feel that the entire TV experience needs improving and that none of the big players have gotten it right. In this post I’m going to lay out what is missing and what I think the TV experience should be.
Status Quo No More
Blog PostI own a TV that my dog watches more than I do. Talk to anyone in their twenties and younger and the story rings the same. On one of the rare occasions during the Super Bowl that I was watching TV it hit me just how flat TV ads are these days when compared to the branded consumer experiences being delivered through social channels. Don’t get me wrong, some of the ads were funny and entertaining, but they just can’t live up to consumer experiences being deployed through Facebook. Social experiences win hands down both from a consumer and business perspective on various accounts: engagement levels, entertainment value, ad targeting ability, analytics, measurement, and sheer audience size
The Social Graph + Reward Programs + Game Mechanics = Goodness
Blog PostReward, Affinity and Loyalty programs have been around for years. With the democratization of social technologies and shift in consumer behavior, the time has come to take a fresh look at the strategy and execution of these programs. The majority of large organizations are behind the curve on marrying Reward programs with the social graph, social actions, and game mechanics. This is why most Reward programs are bland; they lack fun and deep, rich consumer engagement.
Stuzo Launches Social Engagement Platform for the Delivery of Social Experiences
Blog PostI’m excited to publicly announce the launch of our Social Engagement Platform. This platform enables us to rapidly develop custom cross-platform (Facebook,Twitter, YouTube, etc.) social experiences and allows our clients to manage multiple social programs from one unified interface. Our team of 20+ engineers and clients have been leveraging this new platform since November. Our