Performance Brand Management: Social Metrics a CMO Could Love
Blog Post, Social Business IntelligenceInsights gleaned from deeper understanding of the social data that drives social performance reveals opportunities not just for social campaigns and experiences, but for brand marketing, customer service operations, and product innovation.
Jan 17, 2012 0
What Counts When Counting Fans
Blog PostSocial thought leaders have formed a consensus around fan counting: don't do it. The argument: if you measure what you manage, and you are only measuring fan counts, then you might rely on short term acquisition tactics that fail to result in long term engagement. And yet we hear every day that while a Social Strategy Director is focused on engagement, the Senior VP or CMO and even members of the board want to understand the plan to reach higher fan and follower acquisition benchmarks.
May 26, 2011 1
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