(3 posts)

This post was co-authored by Kate Rush Sheehy and Joe Pinaire.
On Fridays, The Atlantic Wire takes a look at weekly top movers in the Dachis Group Social Business Index. Each Monday, we dig a bit deeper to into ranking changes.
This week The Atlantic Wire discussed shifts in the SBI score from NASCAR, Sony, and [...]

One of the great things about hamburgers is that there are a million and one ways to top them. As such, a hamburger can be tailored to any individual’s preferences and provide a taste that is uniquely satisfying to that consumer. Much like hamburgers, social marketing campaigns can utilize a variety of social channels (i.e. Facebook, Twitter, YouTube, Foursquare, Tumblr, etc.). When devising said campaigns, choose the channels that match your customers’ tastes (i.e. behaviors and needs).

Have you looked at your Twitter profile lately? How’s it looking? Good? Bad? Ugly?

If you’re feeling good about your profile, great! If you fall more in the bad or ugly camp: have you covered the basics?

You see, the beauty of Twitter is its simplicity. There’s not a lot of room to make mistakes in terms of optimizing your profile. If you’re having trouble getting started, the following to-do list should get you well on your way to establishing the essentials.